Will Homepage Screenshots Affect SEO?

Every week, a change is made, a technique tweak, an advancement put into action, that is said to be a game-changer for search engine optimisation. And it’s true. Changes to Google’s algorithm alone 

affect SEO, and then we have Yahoo/Bing, Facebook, and a host of other issues that play a role in the evolution of optimisation practices.  It is important to know that SEO is not a static process: you don’t do it once and then call it done.  Instead, it is an ongoing process, and one that sees more than its share of changes. SEO must be flexible enough to adapt to a changing Internet. So what does Google’s Instant Previews mean for SEO and for your business?

According to Google, “Instant Previews provides a graphic overview of a search result and highlights the most relevant sections, making finding the right page as quick and easy as flipping through a magazine.” Searchers can get this preview by clicking on the magnifying glass icon that appears next to each search result. An image of the page appears. While undoubtedly a boon to searchers, who, according to Google research, were five percent more satisfied with their results, does this present yet another challenge to your SEO campaign?

According to some experts, search marketing campaigns and Adwords users will be affected by these Instant Previews. Design becomes much more of a concern because you have to pull traffic in through a particular page. Jim Warren, a PPC manager, says, “You can be sure a negative reaction to a site layout or colour design of a website in Quick View would have an effect on Adwords users percentage click-through rates, something they have not had to worry about in the past.”

Another expert likens the previews to dating: if you don’t like what you see, you move on. Design is clearly an issue and some are worried that Instant Previews could sway searchers based on site design rather than relevant content. If you are committed to SEO, though, you know that it is one more step in making your online profile more visible. Taking the time to tighten your presentation, as well as your text, is never a bad idea.

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