What’s Awaiting SEO in the Near Future?

Today it’s an obvious fact that web has finally evolved from PC monitors to exist in the air around us, and can be accessed at any given moment. The percentage of mobile Internet users is now growing at full speed as was predicted some 3-4 years ago, making this year officially the year of mobile!

For instance, smartphones make up only 15% all mobile users in the USA, but they account for more than 50% of all mobile Web traffic. And we reasonably expect to see a greater number of natural searches occur from the mobile device.

But it’s not all about mobile. During the next decade and beyond more and more devices are going to be able to access the wonders of the Internet, and all of them will need to be able to search and quickly retrieve the information people are looking for. So this is where search engines need to think about how their interfaces and results will work on brand-new and not-yet-invented devices in the future. The thing is that even on the biggest smartphones, Google’s SERPs still fail to fit on the screen, covering up the majority of paid listings that make up so much of Google’s revenue. If everyone abandoned their PCs and were to use mobiles only to go online and search for info, Google might even go broke!

It’s not like Google hasn’t considered the promising prospects of mobile Internet, in fact, they use a separate index for mobile devices. So as the web becomes ever more accessible how will search engines continue to know what the most relevant results for natural search are? This is particularly important for SEO. Such a big part of what we do narrows down to ensuring that the zillions of connections on the Internet make the search engines see your site, or your client’s site as important. Not just important, but important for particular keywords and themes, and we accomplish this by using techniques on and off the website itself. So given that people are using the Internet in different ways through different devices, and probably being given different results depending on the device they use, how are SEO techniques going to change? How can search engines know what’s important, or if something is more important for a desktop PC or mobile user? Still there is a lot of ambiguity going on here. After all the search engines might feel that the current status quo on the Web is good enough to tell them what the most important websites are.

In recent times we’ve got used to seeing off-site optimization techniques as having the biggest impact on rankings. But now for each device we might need a website specifically optimized for each different version of Google: Google for tablets, Google for smartphone, Google for mobile – each version might require different types of web property to display your website higher in the listings.

After all there is no definitive answer right now. Nevertheless, it’s likely that SEO will not only incorporate social media, but SEO teams may as well need a large degree of developer knowledge, specifically for making sure websites are compatible throughout multiple mobile platforms.

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