What the Google Doodle Means

Google finds itself in the enviable position of being one of the most talked-about companies in the world, and the unveiling of a new “Google” logo in early September confirms that even small details

 are noticed when it comes to the giant search engine. After the US holiday, Labor Day, and immediately before its annual fall search event, Google unveiled a new dot-themed doodle to be followed soon after by an entirely grey logo.

Speculation ran rampant to figure out Google’s message. Google tweeted, “Our doodle is dressing up in its brightest colors for something exciting coming soon.”

That “something exciting” is conjectured to be the launch of real-time search. Google’s doodle featured varicolored balls bouncing around the screen. They settle down to form the word, “Google,” with a blue G, a red O, an orange second O (in place of the usual yellow), a second blue G, a green L, and a red E. These little dots managed to create quite a stir. They were followed by the simple, and relatively stark, “Google” name written in grey. As you typed your search term, the color began to fill in.

What would have been just another cute logo from the creative Google instead turned into great speculation about what the company might be preparing to unveil. They carefully built this hype with intriguing tweets, including:

“Today’s doodle is fast, fun and interactive, just the way we think search should be.”

And…

“Boisterous doodle today. Maybe it’s excited about the week ahead…”

No matter what the week ahead holds, it bodes well for Google that they have managed to capture attention – and news coverage – based solely on some tweets and some clever logos.

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