Using Social Media to Boost Local SEO

Seo ConceptWhile local SEO has always been important for many businesses, the incredible rise in the use of mobile devices has made it a critical part of attracting new customers and helping existing ones find the information they need. In our last post, we talked about a few tips to get your local SEO efforts started. Now we’ll dive into social media and how it can help you shine a spotlight on your business.

Get Social

Creating and managing an active social media presence allows you to reach your audiences where they are and where they turn for information. That might, depending on your target customers, be Facebook; it might be Pinterest, Twitter, or LinkedIn. In any event, do some customer research to determine where you need to concentrate your efforts. Other steps you can take:

  • Add social sharing buttons to your site. Target the ones your customers are most likely to use. Make it easy for them to share your content with others who might find it relevant and useful. It’s all about convenience: a simple button-click encourages people to take action.
  • Optimise your Facebook profile for local users. While not every audience uses Facebook (teens, for instance, are starting to veer away from the social network), it does have a tremendously wide and deep user base. It makes sense for most businesses to spend some time here. When you create a page for your business, select the “Local Business or Place” category. If you have already created a page, go back to the Admin Panel. Select Manage > Edit Page > Basic Information. In the Category box, select “Local Business or Place,” and then choose the correct subcategory to specify which type of business you operate.
  • Try Twitter. Include your location and local-optimised keyword phrase in your information. Find local users (Twitter Grader and TwitterCounter can help) and start following local discussions with Twitter Advanced Search. Become an active part of your community; people don’t want to hear sales pitches. They want to engage and have their questions answered. Doing so positions you as an authority. Participating in a conversation positions you as a real person, not a faceless entity.
  • Get Googling. Google+ may not have the mass of Facebook or even Twitter, but it does have the weight of the world’s largest search engine behind it. Google weighs this content heavily, and being active can help you appear more prominently. Make sure your profile is visible to the public and use the Google+ search to find local users that may be interested in your business. Create a dedicated circle so you can develop and disseminate targeted communications. As with Facebook and Twitter, the key is being active in the community. Answer questions – but feel free to ask them. You can be an authority without being a know-it-all! And it makes you more approachable and likeable. Why not? Those are good qualities in a business!
  • Track your efforts with Google Analytics’ Audience Demographics data. You can see bounce rates, time spent on site, and pages per visit. Are you local visitors spending more time on the site? If not, how can you optimise your content or social presence to encourage more engagement?

Social media is an invaluable set of tools that you can use to boost your local SEO efforts and see greater results.

 

 

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