Using Pinterest for Your Business

Pinterest has caught people’s attention even in the social media-saturated Internet space.  What is so appealing about this virtual pinboard?  It’s fun; it’s visual; it’s a place where you can find anything from gluten-free recipes to activities to do with your children to pins for car and motorcycle enthusiasts.  Are you pinning?  You might want to consider, and if you do, take a look at these tips before you start.

The problem with Pinterest, from a business or marketer point of view, is that your content is only shown above the fold for a few seconds.  This makes it very difficult to reach a wide range of people, unless you either have a lot of followers or have absurd numbers of re-pins.  What can you do?

  •          Post on smaller, niche boards. Things like Food and DIY are incredibly popular, and it is less likely that your content will be noticed.  Opt for a less busy board to begin; for instance, if you wanted to pin a post about your amazing craft for children, try putting it in Kids or Education rather than DIY and Crafts. There is less content here, so yours will be noticed. If it is high quality, though, it will be re-pinned onto larger boards, where it will have more exposure.
  •          You have the opportunity to post a photo, image, or screenshot. Make it a good one. Make sure it is enticing and promising, as well as relevant to what the pin is actually pointing to!  Just as you do with the rest of your site, make sure you have a good, optimised header.
  •          Don’t edit pins or URLs. If you do, apparently Pinterest bumps it from the category page. This is done to prevent spamming, but it makes it difficult to edit your work. Make sure you get it right – or good – the first time.
  •          If something doesn’t stick at first, wait a few months and pin it again. Who knows what the fickle public wants today? If you miss, you don’t necessarily have to throw that content away; if it does deserve to be seen, try again.

Like Google, Pinterest is continually changing its policies. It does this to discourage spamming, which is a real threat to any social media site.  Unlike Google, though, there is a lot less in the realm of Best Practices for Pinterest.  Try these tips, and then keep measuring your progress. In a few months, we’ll probably have another set of “Dos” and “Don’ts”…and then a few months after that….

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