Using Google+ Hashtags

Google rolled out a hashtags feature in June as a way to help Google+ users’ content is tagged and categorised. The hashtag is already a common site on Twitter and, more recently, Facebook, and Google is not only leveraging their ubiquity and usefulness, they’re adding their own twist. What are the benefits of Google+ hashtags, and how you can use them effectively?

As mentioned, hashtags are a useful way to organise your content. In addition:

  • They can help your results become more visible in Google+.
  • It is easy to assign appropriate hashtags to content.
  • You can explore related hashtags and posts.
  • You can expand your reach in your niche and attract new leads.
  • They can include targeted keywords.

Using hashtags properly is essential. Some tips:

  • Use a clear, concise phrase.  #contentmarketing or #contentstrategies. They phrase must be completely relevant so people find the information they need.
  • Use the expandable list of hashtag suggestions to find the right fit for your post and to ensure content is properly categorised.
  • The first 3 hashtags are critical because they appear at the top and affect which searches bring visitors to your posts.  They will also appear at the top of your posts. Choose these carefully.
  • Create and use your own hashtag as well so visitors will associate you with your content and with excellence and credibility! #johnsmith or #seoguy
  • Optimise your content for the “Best of” Stream with catchy titles, images, and relevant hashtags.
  • Check out the competition in the “Best of” Stream to see if, perhaps, you’re choosing the right hashtags or if you need to up your game and make your content stand out more for busy visitors.
  • Check for trending topics that are relevant to your business or brand and wade into a conversation.
  • Google will add hashtags it thinks are relevant. You can keep these or go to your Google+ account to opt out.

Hashtags are everywhere. You can use them strategically to highlight your content and extend your reach. Behind the hashtag, though, there has to be solid, relevant content. Without this, nothing else matters. #contentcreation

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