Trust Seals and Other Techniques for Building Trust with Your Visitors

Shaking Hands

One of the primary goals of content marketing, and indeed, all internet campaign efforts, is credibility. Your online brand is only as good as the trust that you build with your audience, and it is critical that you establish your integrity and authority, especially if you are asking for sensitive personal or financial information. How can you establish greater trust, and put customers at ease?

Trust seals can increase conversion rate optimisations: 86 percent of online shoppers feel more confident when they utilise sites that display the seals. According to research, the most well-respected trusted trust seals are: Norton Secured, powered by Verisign, McAfee Secure, and TRUSTe.

Let’s take a quick look at a Norton option: Secure Site Pro with EV SSL Certificates, for instance, gives you extended validation, green address bar (another visual for customers), 128-bit minimum to 256-bit encryption, and $1.5 million warranty and vulnerability assessment.  Your site will have that level of protection and security for users. McAfee Secure offers daily scans for hacker vulnerabilities and threats, proactive alerts to threats, remediation assistance, and unlimited technical support.

When you get these seals, you get more than a logo to put on your website. You get protection for your site, and for your customers.

In addition to trust seals, you can take other steps to help boost your credibility, including:

  • Posting authentic testimonials and customer reviews.
  • Display and provide links if you are mentioned in industry publications or by news organizations.
  • Create and prominently display a privacy policy, guaranteeing that customer information will never be sold, traded, or used for purposes other than stated.
  • Ensure the trust seals are displayed prominently.
  • Link to social media profiles to further establish a presence and to allow potential customers to engage with your online community.

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