When it comes to social media, the ‘usual suspects’ jump to mind: Facebook, Twitter, LinkedIn, Google+, and even Pinterest. One that may deserve a more prominent place in your social strategy is Slideshare. Acquired by LinkedIn in 2012, it’s the largest community for sharing professional presentations in the world. What can a Slideshare presence do for you?
Slideshare: Professional Presentations
Why Slideshare? Here are a few compelling reasons you may need to get familiar with PowerPoint soon:
- The site receives 500% more traffic from business owners than Facebook, YouTube, Twitter, and LinkedIn. 500%!
- Mobile views increased 223% over last year.
- The site sees over 60 million visitors a month.
- Anecdotal evidence suggests a high ROI and increased generation of qualified leads as a result of a strong Slideshare presence.
What Do Audiences Like?
Slideshare’s content consumers tend to have a voracious appetite for:
- Business. The most popular topics are: business, research, trends, market, social media, and statistics. These folks are here to work!
- Short, visual content. Fewer slides in favor of more images. Keep text to a minimum – and make sure it’s relevant.
- Inforgraphics. These get “liked” 5 times more often than presentation and a whopping 21 times more than documents.
Over 400,000 presentations are uploaded to Slideshare each month. The top slideshows are posted on the homepage, as are featured users, recommended presentations, and more. If your presentation can land on the first page, it’s all the better. A bulk of your traffic will come directly from Google, though, so if you can attract the attention of your target audience, you can boost your ROI and see significant results. Some tips to that end:
- Optimise. SEO rules apply just as readily to your slideshow as they do to your website. Choose strategic keywords that reflect what your audience is looking for.
- Images. Choose compelling images that are relevant to your subject. Forget the adorable puppies – unless you’re speaking of puppies! Feel free to include animations, photos, graphics, and other images.
- Inforgraphics. They sell like hotcakes. There are various sites online to help you generate these interactive graphics.
- Titles. “Top Tips for Using Slideshare,” “How to…”, “5 Mistakes You’re Making…” Just as you would with a blog or article with a compelling, enticing title, make sure you draw your visitors in with compelling title.
- Tags and description. Slideshare allows a description and up to 20 tags. Take advantage. Craft these with your carefully-selected keywords and information relevant to visitors and to search engines. Google, by the way, will rank Slideshare material over blogs.
- Links. Google pays attention, so add high-quality links in your presentation. As with anything you do, “relevance” is the keyword.
If you’re not sharing on Slideshare, maybe it’s time! What message do you have to convey to your audience –and is this a viable medium? Likely, the answer is yes.