Tips for Developing Awesome Infographics

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The human eye is drawn to imagery.  This is one of the first things taught in Marketing 101.  This is becoming even more abundantly clear as the world of social media continues to boom.  It was reported that tweets using imagery were clicked up to 150% more often than those containing text alone.  For this reason, the leaders in the online business world have quickly taken to infographics, which are defined as “images used to represent important information or data.”

Get Friendly with PhotoShop If you have access to this software, you should definitely be using it.  PhotoShop provides the user complete control over what an image becomes.  Whether you want to add text over the top of a photo, you want to make yourself thinner in your profile picture, or you want to create amazingly attractive graphs and charts, PhotoShop tools make it possible.  Plus, there are a multitude of free guides and tutorials available online that will teach you everything you need to know to maximize the worth of this program.

Make the Most of Freebies There are a lot of sites available online, which offer a multitude of image editing services.  This includes PicMonkey for image manipulation, Social Media Image Maker for resizing photos, and PhotoVisi for collage creation.  These tools are completely free and can make infographics a much simpler undertaking.  There are a lot of them available on the web, but also consider mobile apps for infographic creation on the go.  

Appeal to Stats Lovers Statistics are loved online.  People from all walks of life and from a multitude of different industries are more than willing to share a bit of information, in the form of a statistic, with their friends, followers, and circles.  However, text gets lost in the mass confusion of social media feeds.  Get the most of your amazing statistic by putting it in picture form.

Compare and Contrast What images are making the biggest splash on social media networks?  Those that are evocative or highly contrasting.  That is to say that something that makes a person smile or tear up is likely to be shared.  Additionally, images that have a strong color contrast will grab the eye before those that are dull or faded. People want to be pulled away from the mundane and the right images can make that happen. Make the most of these facts and use them to your advantage when creating infographics.

 

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