Is Social Media the Most Time Consuming Activity in Your Agenda?

Social Media is the addiction of our era, weather you use it for personal reasons or for business purposes. The good news is that, as opposed to many other offline addictions, using Social Media doesn’t affect your health (unless you tweet about a fire before your escape the building) and it can be rather beneficial for your bank account. If you can put it to its good use!

Social Media time managementThis being said, it is hard to imagine a business today that is not keen on increasing its web presence. And that means optimizing their content for search engines, posting, streaming, creating, updating and monitoring social media accounts, submitting social bookmarking profiles, following industry and competition news. And the list can go on forever.

But time is money. And time is becoming such a precious commodity, that we cannot afford to squander without serious consequences for the business. Social Media marketing is only part of your online marketing effort, and online marketing is only part of your overall marketing.

The question that rises is this: What is the optimum time you should allocate to Social Media, in order to achieve its maximum potential and still be able to focus on your core business?

The correct answer can be found only after you spend enough time (yes, time!) to effectively define your Social Media goals. Resist the temptation to run for the most popular on the web position! It takes way too much effort and it hardly brings benefits. Engage with your present and potential customers and you may have something going for you. Your consumer insights studies are some of your best allies here.

  • Schedule your social media. Allocate a number of hours weekly for all social media activities. Depending on your audience, it can be divided in a smaller number of hours everyday of the week or by selecting „activity” days, where you can spend alternatively an afternoon or a morning, to be able to engage within as many time zones as possible.
  • Develop your social date book. Implement and stick to a social media activity calendar. The biggest Social Media marketing sin is to set up pages and then abandon them. The second biggest is to update them irregularity. This is not cool with search engines and alienates your followers. You can use free online calendars, like Google Calendar, Yahoo! Calendar, or Mozilla Lightning to plan your activity and sync it with a larger team.
  • Disperse responsibilities. Build a team with specific tasks to implement your Social Media plan. In some cases, it is not only useful, but also necessary. For example, you need multiple employees to leverage a LinkedIn profile for B2B reasons.
  • Hire experts. On a long run, it can be cost-effective, and easier to handle than doing it all yourself. You need professionals in order to present yourself professionally and to ride the wave of the digital revolution. Experts can get you started by establishing a model for your staff to follow or you may want to hire them for long-term tasks, such as writing and editing your blogs for consistency.

 

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