Sick of Hearing about Google+ Yet?

The Wall Street Journal describes Google+ as a “virtual ghost town,” compared to Facebook.  Facebook users average 6 to 7 hours per month on that network; Google+ users spend only 3 minutes per month. Brianb Solis, analyst at Altimeter Group, says “Nobody wants another social network right now.  Google hasn’t communicated what the value of Google+ is.  But that doesn’t necessarily mean you can ignore it.

Proponents of Google+ say the difference between it and services like Facebook or Twitter is quality vs. quantity.  There is a massive amount of content on the latter two sites; Google is hoping to distinguish itself as a more exclusive, relevant atmosphere.  It can also boost your position in the SERPs.  Google’s algorithm tweaks favor Google+ content; a Circles comment can help with your rank, but 1000 Facebook comments may not.  Another advantage touted by fans is that you can segment your audience with Google+, which can help you deliver more targeted content.

Many businesses are taking a wait-and-see approach, but there are steps you can take now to get more from Google+.

  • Install a +1 button on your site and blogs.
  • Start hanging out. Google Hangouts can help you leverage Google’s reach and deliver content to a much wider audience at a low cost.
  • Refresh your sites with quality content. Content is still king.
  • Use a variety of different media. Video, text, images, audio…it all plays together well in Google+.

Google+ is a different world than Facebook; but it is one worth exploring if you are seeking to boost your search position and create more visibility. It is a good idea to position yourself now and hedge your bets on this taking off.  You have a little time, though, because as of now, more people are using MySpace than Google+.

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