Tips on Google Penalty Removal

There is nothing more frustrating or disheartening than a Google penalty on your website. Within moments, it seems like all of your hard SEO work has gone out the window. Fortunately, we have some helpful tips to offer you to ensure the success of the rankings of your website and remove any existing Google penalties as quickly as possible.

According to, three out of four UK Internet users spend their time researching products and services as the second most popular online activity.

This means that no matter what niche market your business represents, it is imperative that you maintain the search engine rankings that you deserve to better reach your customer base. This is the only effective way to maintain long-term success as an online business while minimising your marketing and advertising budget.

So what do you do in the event of a Google penalty? There are a few important steps to take to protect your website and pursue a Google penalty removal:

· Find the Cause of Your Drop in Rankings: This first point should be your utmost priority. If your rankings suddenly drop or disappear, you must determine if it is related to your search engine optimisation campaign or a legitimate Google penalty. In the case that the Google algorithm has changed or has been updated, you may experience changes in your traffic. However, if a significant stream of traffic to your website has been cut off entirely, it could be the result of a Google penalty.

This is why it pays to become greatly familiar with the Google Webmaster Guidelines, which is the information provided by Google to help index and rank your website. These guidelines dictate the content and design of your website, the technical aspects, and even your overall website quality. To give you an example, Google suggests offering a site map on your website linking to each page and minimising excessive links on your webpages.

If you have violated any of these guidelines, it could have caused a loss or drop in your existing search engine rankings. Additionally, you will know that you have experienced a Google penalty if your website does not rank number one when you search for your website specifically. This is a small indicator that your rankings could have been penalised due to your search engine activity.

· Identify the Reason for Your Penalty: If your site no longer ranks for your own domain name or very unique keywords related to your company, you could have been penalised for manipulative search engine tactics. This could include keyword stuffing or keyword cloaking on your website, which is perceived as spam in the eyes of Google.

The first important step to take is to remove any spam on your website, as well as bad outbound links. It is also advised to stop any paid link campaigns that may have been detected by Google. After you have cleaned up any messes that have been made, you can approach Webmaster Central directly to submit a reinclusion request to lift the ban. In this case, honesty is always the best policy, so it is best to nicely apologise for the error that you have made and promise to behave ethically from this point forward.

In another instance, if your website is no longer ranking in even the top 20 results for your top search terms, you may have had your important links stripped of their value. Nowadays, Google patrols for spam and often devalues links that are passed along and shared between several websites and networks. In this case, you will again need to approach Webmaster Central and humbly submit a reinclusion request. You can also identify the bad links that have been shared or reciprocated to improve your odds of reinclusion. From that point forward, you need to pursue high-quality, natural links of authority to improve your rankings.

While it may be difficult to admit your errors and request reinclusion after a Google penalty, it is essential to do everything within your power to restore the rankings of your website. The truth is that today many older SEO tactics are actually seen as unethical and spammy in the eyes of Google. When you post duplicate content on your website, link to websites that are already banned by Google, host paid links on your website, or even have too many outbound links on a webpage, you could be at risk for a Google penalty.

Although it should go without being said, link buying and selling is an absolute no-no and will get you penalised in the blink of an eye. If you are not penalised for buying links, there is a huge chance that the links will devalue your rankings or not even count in the eyes of Google, making them a waste of money in the first place. Even the use of excessive reciprocal linking could cause a Google penalty or a drop in rankings for a specific keyword that is linked to over and over again.

The solution? Make yourself familiar with the Webmaster Guidelines set in place by Google, and try to practice them as often as possible. Yes, there are many instances when you may have broken one of these guidelines without knowing it; if that is the case, simply approach Google and ask for reinclusion. However, you can save yourself serious stress and headaches by avoiding these black hat SEO tactics in first place to ensure that you keep the search engine rankings that you have worked so hard for.

Here’s the “what you need to know” summary

Google is only getting smarter, and in doing so, websites which once dominated the top of Google’s results by acquiring/buying lots of unnatural links are being penalised one by one, regardless of how big you are, or how much money you’re making. Dealing with penalties can be very daunting, frustrating and can sometimes seem hopeless. Rest assured, lifting a penalty set on you by Google is not impossible. Let us explain our process.

Link Analysis

We will start off by manually checking through every single link coming to your site through your Webmaster Tools. This will give us an idea of what we’re dealing with and we will be able to identify the “bad” links which may seem unnatural, and/or do not follow Google’s quality guidelines.

Link Teardown

We would contact the providers for each “bad” link and request that they take the link down. Usually, the providers would comply, if not, this brings us onto the next step…


For the stubborn links that are hard to shake off, we would use Google’s very own Disavow tool, and ultimately tell Google not to count this link.

Reconsideration Request

After all our hard work is complete, we will send Google a reconsideration request to get them to take another look at your link profile, and hopefully see that you have learned your lesson! Wait Google can sometimes leave you hanging. Waiting for your fate to be decided can sometimes be frustratingly long, however, you need to be patient, as it’s in Google’s hands now.

To find out more information about Google penalty removal for your website, please, Contact Bullseye Media today!