Basic SEO techniques

Every web master knows that he or she needs to be familiar with Google SEO. Google search engine optimisation, the art of making Google love your website, is about finding ways to attract Google’s spiders and ways to encourage those spiders to index your site properly when they visit. For a quick head start we’ve put together a list of basic Google facts. Start here and your search engine optimisation Google programme should fall nicely into place.

Fact 1: Google uses web bots, or spiders, to find out what your site is about. Everything you do in your Google SEO programme is geared towards making these bots happy.

Fact 2: You need to make sure your page titles are unique, and descriptive. If all the pages on your site have the same title Google will think that you have duplicated content in the context of a relevant search engine query. Make sure your page titles accurately encapsulate their subject matter and you’ll get more SERP rankings.

Fact 3: There has been some dissension in recent years about whether a Google search engine optimisation programme needs to concentrate on meta tags. Google does look at meta tags. Use the description meta tag to include concise summaries of your page content.

Fact 4: Ensure that your URLs are descriptive. Don’t use long strings of characters and numbers after your site name: neither Google nor a site user will be able to tell what a page is about from a string of numbers.

Fact 5: Google SEO works better if you have a flat navigational structure. Google doesn’t like endlessly nested folders: and if you have everything up on one or two levels, Google will assume that every page in your site is important.

Fact 6: Create an XML SItemap and submit it through Google’s Webmaster Tools. For search engine optimisation Google likes to be able to crawl over an XML Sitemap so it has a clear idea of the whole thrust of your site.

Fact 7: Google likes to try and think like a human user. It wants to see things that a human wants to see: an easy to use, clean and simple site with constantly updated information. As a rule of thumb: if something isn’t necessary to give users information about your products and services, leave it out.

Fact 8: Google loves fresh content. Blogs and social media are an excellent tool in your Google search engine optimisation initiative. Plug a blog straight into your site and you’ll be able to use WordPress’ own pinging facility to notify Google every time you load fresh stuff.

Fact 9: Never use Flash or any other image based scripts for navigation. Google prefers text. The rule here: if you can do what you are trying to do without using Flash, don’t use Flash.

Fact 10: Cultivate the attention of sites that are authorities on the subjects you are optimising for. If Google sees that you are affiliated in some way with a site it already likes (it particularly likes .org and .gov sites), then it will give more weight to your content.

Above all, follow this basic rule: for search engine optimisation Google abhors anything duplicated or static. Change your content, remove outdated code and keep things simple.