The Basics of On-Page SEO for Your Website

On-page SEO focuses only on the content that is on your website. On-page search engine optimisation encompasses optimising the text and content of your webpages so that they are visible and appealing to the search engines. In order to accomplish this, your targeted keywords must be present in all of your web content and distributed naturally to better improve your search engine rankings.

Keyword Research

The foundation of on-page search engine optimisation begins with choosing the right keywords for your SEO campaign. This can be accomplished by using a search engine optimisation tool like the Google Keyword Tool, or relying on an SEO firm to do this research for you.

After you have established the most competitive keywords related to your industry that customers are searching for to visit your website, it is then important to include these targeted keywords in the content of your webpages, in the meta-tags, and in the descriptions.

When choosing your keywords for on-page SEO, it is essential to use a combination of broad and narrow keywords within your campaign. If you choose only broad keywords, these are often very difficult to rank for since they are so competitive. If you choose only very narrow keywords to target, then they may not support enough traffic to increase the sales of your website. A combination of both broad and narrow keywords will ensure a successful on-page SEO strategy.

Natural Keyword Inclusion

It is important to avoid spammy on-page SEO tactics, like keyword stuffing. The content of your website should first of all appeal to your website visitors. If you include so many of your keywords on the pages of your website that it is difficult for a customer to read, then they will likely leave your website, and you will lose the sale anyway.

Instead, include your targeted keywords naturally within your web content so that your website firstly appeals to your customer and also to the search engines to improve your rankings at the same time.

Website Optimisation

One important point not to overlook when it comes to on-page SEO is including keywords in the HTML tags of your webpages. If this is an area that you are not familiar with as a business owner, then you can hire an SEO firm to do this for you. Your targeted keywords must be included naturally in:

·         Meta tags

·         H1 tags

·         Web content

When these keywords are included in the above HTML tags on each page of your website, your webpages will be indexed and ranked accordingly by the search engines for your appropriate keywords. Additionally, including your keywords in the description meta-tags of your webpages will help a website to better appear naturally in the search results.

Lastly, the anchor text that you use in your website will determine your search engine rankings. Anchor text is the visible portion of a hyperlink, normally a word or group of words that links to another page. Anchor text does dictate your search engine rankings and should include your targeted keywords on your webpages.

Once again, when using anchor text linking within your website, it is important to use it naturally with a balance of your targeted keywords to avoid appearing as a spammer.

When you use the above tactics in on-page SEO, you will have the opportunity to naturally and effectively boost your search engine rankings. Of course, on-page SEO is only one piece of the puzzle and should be coupled with effective off-page SEO tactics to successfully improve your search engine rankings overall.

For professional help with your on-page search engine optimisation strategy, please contact Bullseye Media today!