The 411 on Search Engine Optimisation

As an online business owner, you may have heard quite a bit about search engine optimisation by this point, otherwise known as SEO. But what is SEO exactly?

SEO Definition: According to Wikipedia, search engine optimisation is defined as the method of improving a website’s visibility naturally in the search engines without the use of paid search advertisements. Search engine marketing is different from search engine optimisation since it targets paid listings in the search results; conversely, search engine optimisation focuses only on naturally increasing the rankings of a website.

Search engine optimisation may include:

·  Image search

·  Video search

·  News search

·  Local search

·  Industry-specific search engines

·  General search engines

SEO is an Internet marketing strategy that focuses on how search engines work based on a specific algorithm set in place by Google. This algorithm accounts for all of the links going back to a specific website, as well as the website age and authority, to provide the most accurate search engine results when an Internet user types in a keyword.

In order to use SEO successfully, a website can be optimised to include specific keywords in its content and HTML coding to make it more relevant to the search engines. Additionally, external content can be published online in the form of articles, blogs, and videos, linking back to a website to improve its visibility and search engine rankings.

SEO Basics for Beginners

As an online business owner, here are a few important principles to keep in mind if you are new to search engine optimisation:

·  You don’t have to pay to get your website listed in the search engines naturally. However, it is advised to work with an SEO consultancy firm to create a search engine strategy on your behalf.

·  Your website rankings will improve based upon your back links. When another website links to your own, it is seen as a “vote” in the eyes of Google. The more votes that you have, the higher that your website will naturally rank for specific keywords in the search engines.

·  Back links can be generated based on quality content. If you post original content to your website, and if you publish high-quality content online, you have a higher likelihood of receiving links back to your website.

If other websites decide to publish your quality content, then they will often link back to your website as a result. For this reason, publishing exceptional content online is highly important to increase your back links and improve your search engine rankings.

·  Quality is more important than quantity when it comes to back links. There are many business owners out there that use black hat SEO tactics, which are seen as unethical. These tactics may involve spam, link farming, or purchasing links to increase the back links to a website.

However, Google honors links that are important and authoritative linking back to your website. It is best to focus on publishing high-quality content in the hopes of receiving a link from an important and trustworthy website back to your own to improve your rankings.

·  Text links are also important. When other websites link back to your own, it is often helpful to have text links pointing back to your website, otherwise known as anchor text. This anchor text should include the keywords that you hope your website will rank for in the search engines.

When Google sees certain keywords linking back to your website, this will naturally improve your search engine rankings for those keywords specifically.

In short, the above link building tactics will make it easier for Google to find and crawl your website. Once search engine robots have crawled and indexed your website, the back links that you have going to your website will determine where you rank in the search engines.

In order to increase your natural search engine rankings to attract even more customers to your website, it is important to use a combination of both on-page and off-page SEO tactics. This means that the pages of your website must be search engine optimised, yet it is also essential to publish high-quality content online linking back to your website to improve your rankings.

For a customised SEO strategy to improve the rankings of your website, please contact Bullseye Media today!