Important Off-Page SEO Mistakes to Avoid

If you are new to the world of SEO, it’s easy to make common mistakes in your SEO campaign that could dramatically affect the rankings of your website. When using tactics in off-page SEO, which is any external promotion of your website to increase its overall back links, it is important to work ethically and effectively in order to boost your search engine rankings for the long-term.

Common Off-Page SEO Mistakes

·  Spamming: Although this may seem like a no-brainer, it is never advised under any circumstance to spam in your SEO campaign. An example of spamming in off-page SEO would be posting spam comments to a blog offering Do Follow comments for loyal blog readers. If you post a blog comment that is insincere and spammy in order to get a link back to your website, then it will likely not be approved; in a worst-case scenario, you will be blocked from the blog.

Many webmasters also make the mistake of spamming in forums in the hopes of getting a link back to their website. However, forum webmasters are likely to block any posts that do not contribute to the conversation, meaning that you will be permanently banned from the forum. Clearly, spamming for the purpose of off-page SEO poses a great risk and is often not worth the time involved.

· Using the wrong keywords in your anchor text. When you publish content online linking back to your website, it is helpful if it contains your keywords as part of the anchor text. Google will view this text link as votes for those specific keywords pointing back to your website to increase your search engine rankings.

However, one of the most common off-page SEO mistakes that you can make is using the wrong keywords in your anchor text linking back to your website. This is a very unfortunate waste of time! Instead, make sure that all content that you publish online uses targeted keywords based upon keyword research to link back to your website and improve your overall search engine rankings.

· Using the same anchor text too often. In the same way, it is important that the content that you publish for off-page SEO contains various anchor text links pointing back to your website.

If you are using the same keywords linking back to your website from other sources again and again, then that will look obvious and potentially spammy in the eyes of Google. For the best results, use a variety of diversely targeted keywords to link back to your website and improve your search engine rankings.

· Focusing on quantity over quality. The truth is that it is more valuable to have several links from websites with supreme authority than hundreds or thousands of links from websites with little to no authority. The Page Rank of a website will determine its authority, and you can also check the authority of a website based on the amount of back links it has.

In short, if you receive several links from very high quality websites, like news websites or top industry blogs, that can increase your search engine rankings even more than dozens of links from low quality websites.

Avoiding these common mistakes will ensure that the time, money, and effort that you put into your search engine optimisation strategy guarantees your overall success!

For more information on creating a successful off-page SEO strategy, please contact Bullseye Media today!