How to write good SEO PR

SEO PR can get you excellent SERP results and sometimes even multiple hits on that first page of Google. Writing press release SEO that works can be a matter of trial and error: seeing how many links a press release submission site will take before it rejects your PR, or trying to work out the optimum frequency of keywords and phrases. To save you the trouble we’ve collated the best of the best practice information about online press releases.

  • Remember that you are writing for people. Make sure that your SEO PR is clearly written and news worthy. Incorporate your key words and phrases in a manner that seems as natural as possible and in the right places. Put key words in your title and strap line and then spread them evenly through the text of the release.
  • Structure your online press releases in the traditional fashion: heading, strap line, body text, conclusion, contact details. Keep the word count of your press release SEO down to around 300 words. Less than 200 is too little.
  •  Pay most attention to your headline and your final paragraph.
  • Research the press release distribution sites. Consider their ability to get valuable links going; how easy they are to use; and most importantly how helpful they are in terms of search engine indexing. Remember that the majority of free press release distribution sites won’t let you include hyperlinks in your SEO PR.
  • Ensure that the text of your PR refers to an event within the company: or that it is able to talk about a company product in a way that sounds like news. Make sure that you refract your news item through the lens of a current concern to give the piece the relevance that search engines require.
  • Include quotes from customers or company heads in your online press releases. Write actively, as in "such and such media are delivering this service". Your writing style should emulate the press items you read every day.
  • Make the most of technology. Let your press release SEO shine with embedded media files and link sections.
  • Pay attention to your title. The title is the first thing your audience will see. If they don’t see something interesting they won’t click on it.
  • Make sure the language in your online press releases is uniform. Press release distribution websites have been known to reject press releases for talking directly to "you". Use a descriptive collective noun instead: "Pigeon fanciers will be gathering" rather than "If you’re a pigeon fancier you should be gathering".
  • Use a maximum of five keywords/phrases per press release. Remember that if you use all five the text is going to look peculiar to a human reader.
  • Embolden or use larger fonts for key words and phrases. Search engines can tell the difference and they’ll set more store by phrases you’ve chosen to stand out.
  • Remember your target audience: always someone with a simple vocabulary. Don’t use flashy words and keep your sentences short. Like this.

If you need help with your optimised press releases, Get in touch with Bullseye Media.