Blogging Best Practices for Search Engine Optimisation

What in the world does blogging have to do with search engine optimisation? As a small business owner, blogging regularly can skyrocket your sales by improving your visibility in the search engines to reach out to even more customers interested in your brand.

When you publish quality content on your blog that customers are interested in, it provides a wonderful platform to connect and build relationships with new customer demographics. At the same time, Google honors new blog content as fresh news that will temporarily rise to the top of the search engines. This means that your content will constantly be visible in the search engines to make it easier for customers to find you.

Additionally, when you are writing exceptional blog content, visitors to your blog will be likely to link to and share this content with their own circles of friends. This will rapidly increase back links to your website to improve your search engine rankings.

The most important point to remember is that your blog content must be high quality if you want any chance of improving your search engine rankings. You will not be doing any favors for your business if you blog only for the sake of publishing filler content containing your keywords; this content will not appeal to your customers and may appear as spam to the search engines.

 

Blogging Best Practices for SEO

 

· Keyword Research: One of the best blogging strategies is to focus on your keyword research, which should serve as the foundation for your SEO campaign. It is important that your targeted keywords are incorporated within each post and title of your blog.

Better yet, only use one specific keyword phrase within each blog post in the title, text, and hyperlinks to improve your search engine visibility.

· Write Fresh Content Often: Just as important as it is to provide quality content, it is also important that you publish fresh content often. Blogging regularly shows that you have an active blog community, and these new pages will likely pop up in the search engines when they contain your keywords.

This provides you with even more opportunities to draw traffic to your website through the search engines.

· Use Sidebar Navigation: It is firstly important that your blog is attractive to your readers, but your blog should also be set up in a way that is search engine friendly so that it can be crawled by the search engine robots.

This can be achieved by creating a blog with sidebar navigation present on every page. It is also helpful if your previous posts and blog archives are easily accessed from all of your blog pages so that they can be crawled and indexed efficiently by Google.

· Submit Your Posts to Digg: Blogging and social media marketing go hand-in-hand and have the potential to rapidly increase your search engine rankings. Take the time to link your blog posts automatically to your social media profiles and also submit your blog posts manually to the social news website Digg.

If you are writing exceptional, high-quality content, then it is likely that other Digg users will vote for your blog posts so that they appear higher in the Digg search engine results. Additionally, many Internet users link to Digg news articles, offering the potential for multiple back links to your website if you have published a high-quality blog post.

Blogging is a basic strategy that can greatly support your existing search engine optimisation campaign. If you do not have the means to blog regularly, it is a worthwhile investment to hire an SEO firm to blog on your behalf.

Blogging provides you with the opportunity to continually publish fresh content pointing visitors back to your website, and it also offers you the potential to greatly increase your back links based on the quality content that you circulate online.

For more information on a comprehensive blogging strategy to improve your search engine optimisation results, please contact Bullseye Media today!