On Page SEO

By now, as a small business, you have probably already discovered that search engine optimisation is a powerful tool to make your website visible to all of your customers when they are searching for specific keywords online. Right?

The true foundation to search engine optimisation starts with your own website by using essential on-page SEO strategies to make each page of your website more visible and accessible to the search engines based upon the keyword-rich content that you create.

Google search engine robots will crawl the pages of your website and rank them according to their content and the keywords that they contain. While this is not the only strategy that will ensure successful search engine rankings, on-page SEO provides a foundation for the long-term success of your business in the search engine results:

Here are some important strategies to get you started…

  • Create unique page titles with title tags. According to Google, creating unique title tags for the pages of your website will work to effectively inform search engines what a specific page is about. This means that it is essential to create a unique title for each individual page of your website with no duplications. The title of your page will be automatically displayed within the search engine results, and the title tag that you create automatically appears in the first line of your search engine rankings.

It is helpful for your homepage title to list the name of your website and other relevant information, like your location or what your business has to offer. From there, each individual page title should relate to the content on the page and include important keywords that your customers are searching for to make it easier for them to find you.

  • Don’t forget your page description. The description of your web page is located in the meta-tags, and it informs the search engines of the content of your page in the form of a summary. While the title of your page may be short and sweet, the description is where you can provide even more relevant information to summarise the content that a web page holds, including important keywords that your customer could be searching for to find your website.

These descriptions are essential since Google will often use them to summarise your web page in the search engine results.

  • Make your URLs simple and easy to understand. Perhaps the most important point to take away when it comes to on-page SEO for your website is that you are catering both to the search engines and your customers at the same time. Many people make the mistake of only focusing on the technical aspect of SEO, so that they ultimately create content and URLs that are difficult for a customer to read or understand.

In order to achieve a middle ground between the two for the most effective search engine optimisation, you must make the URLs of your website keyword-rich and easy to read by the search engines, while also being clear and simple to navigate by your customers. Long URLs that are full of numbers are confusing and difficult for both the search engines and your customers to read. However, if you alter the URLs of your web pages to contain your keywords, this will appeal both to your customers and the search engines to index your web pages based on the content that they contain.

  • Always focus on clear and easy navigation. To expand upon the above point in catering to both the search engines and your customers within your website, navigation is essential. If a search engine has a difficult time navigating through your website and constantly hits dead ends, they will leave, and there is no telling when they will come back. This will make it quite difficult to get each individual page of your website indexed for visibility in the search engine rankings.

Likewise, if a customer visits your website for the purpose of a sale and cannot navigate clearly through each individual page to find the products that they are looking for, they are also likely to leave and move on to your competition. For the best practice, make sure that the most frequently used page of your website, normally the homepage, has clear navigation to every other area of your website for visitors, making it easy to access for customers and search engines alike.

We can’t emphasise enough how important it is to also make your website attractive and appealing for your customers while at the same time meeting SEO standards.

For professional SEO guidance and consultation, please contact Bullseye Media today to meet your needs!