According to Google, SEO stands for search engine optimisation. Google works based upon an algorithm that creates organic search engine results coupled with paid advertisements to show the most relevant websites related to a specific search term typed into the search engines. These search terms are called keywords, and they are what Internet users plug into search engines daily to find specific information, products, or services that they are looking for.
What Does SEO Mean to Your Business?
SEO is essential to the success of your business online because it is a natural and organic way to get noticed when Internet users type specific keywords into a search engine that relate to your niche. Your website can be optimised for your keywords to become more relevant and visible to the search engines, and essentially, your customers.
In fact, if you don’t take the time to optimise your website for SEO, then it is likely that it will be lost in a vast sea of competition. Setting up a website for your business is one thing because it provides you with valuable Internet real estate, yet you do need to use your business sense and the basics of SEO to make sure that it is easy for your customers to find your website when they are looking for keywords related to your industry.
Important SEO Tips to Remember:
SEO is absolutely free. If you are having a difficult time advertising and marketing your website due to the expensive costs of paid advertisements online, search engine optimization is exactly what you have been looking for because it allows you to make your website visible in the search engine results at no cost to you.
Of course, this doesn’t mean that you don’t need to potentially invest in the services of an expert SEO firm for guidance, but that investment will be well spent since solid rankings will provide you with long-term visibility to achieve even greater traffic than you could receive by consistently investing in an advertising campaign online.
Search engine optimisation is ethical. You may have heard about unethical tactics in the past when it came to SEO, where unethical webmasters attempted to manipulate or trick the search engine robots to appear more relevant and popular than they actually were in the hopes of improving their rankings.
However, since SEO is based upon Google’s algorithm, Google continues to fine-tune their ranking process and becomes smarter and smarter every day. This means that these manipulative websites have now been found out and have likely been penalised, and today’s world of SEO focuses instead on ethical link building to create true and authoritative links going back to your website to organically improve your search engine rankings.
SEO work begins with your website. While it is important to post external content in various forms of media online, these external links will not do you any good if your website is not first optimised for the search engines. This can be done through researching keywords that are most related to your niche that your customers are also searching for each month through the use of the Google Keyword Tool.
From there, you can use these keywords in the meta-tag descriptions, content, and hyperlinks within the pages of your website. This means that when Google reads your website, they will see keywords relevant to your industry and rank you accordingly. This is of course just the starting point of on-page SEO. The optimisation of your website is foundational if you want any chance of being accurately represented in the search engines, as well as easy to access by your customers online.
Search engines read links going back to your website. Every link online is seen as a “vote” in the eyes of Google; the more votes that you have going back to your website in the form of links, the more valuable and authoritative that your website appears to be. The greatest key to your success in establishing an online presence as a business is to become an authority in your niche through valuable links going back to your website that will naturally increase your search engine rankings.
It becomes easier for search engines to find your website the more external links that you have going back to it, which can be created in the form of content, like blogs, articles, and press releases published to external websites and directories that link back to your website.
These search engine optimisation tips are truly the tip of the iceberg – so to speak – so please contact Bullseye Media today for more information about our expert SEO consultation services to optimie your website!
These search engine optimisation tips are truly the tip of the iceberg – so to speak – so please contact Bullseye Media today for more information about our expert SEO consultation services to optimise your website!