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Twitter Keeps Growing at a Fast Clip, comScore Says

16.08.2010

According to the latest report from comScore, the renowned web analytics company, Twitter usage is growing at a mind-boggling rate around the world. The company’s research showed that in June nearly 93 million Internet users worldwide visited Twitter.com, which is an increase of 109% over the previous year. The micro-blogging giant is seeing increased traffic from international markets, particularly in Latin America (up 305%) and Asia Pacific (up 243%). Interestingly, all the regions studied except North America showed triple-digit growth. Indonesia reported the highest Twitter penetration (the ratio of Twitter users to internet users), with 20.8 percent of Internet users in the country visiting Twitter.com that month, followed by Brazil and Venezuela.

Visitation to Twitter.com by Global Regions
June 2010 vs. June 2009
Total Audience, Age 15+ - Home & Work Locations*
Source: comScore Media Metrix

 

Unique Visitors (000)

Jun-09

Jun-10

% Change

Worldwide

44,520

92,874

109

Latin America

3,792

15,377

305

Asia Pacific

7,324

25,121

243

Middle East - Africa

2,058

4,987

142

Europe

10,956

22,519

106

North America

20,390

24,870

22

Of course, comScore’s studies do not include like Tweetdeck or Twhirl, and they don't count Twitter.com visits from mobile phones and PDAs or public computers (such as cyber cafes).

“Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,” said comScore’s vice president, Graham Mudd. “Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time.”

Written by: Eugene Sherlaimov

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