PPC or SEO?

15.07.2008

Start-ups are often faced with the difficult decision of investing in one or the other. While PPC can bring in immediate sales and leads, no one can dispute the importance of a well implemented SEO strategy for long-term gains.

Written by: Hitesh Patel

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... Wellicious.com: Significantly improved rankings for many of their key terms
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... PortableUniverse.co.uk: Conversion rate increase from 1.5% to 4.5% and also an increase in sales of over 50%.
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