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Low competition for a keywords does not make it cheap

29.07.2009

In CPC competition is only one of the variables used to determine the actual CPC. The price is also determined by the Quality Score of the keyword for that particular query.

To keep your CPC’s as low as possible, ensure your Quality Score is high. This will ensure you pay as little as possible for all your clicks.

Written by: Eugene Sherlaimov

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