Complete Your Transition from Yahoo Search Marketing to Microsoft adCenter

The Yahoo! Bing alliance has officially announced that now is the time to start preparing your paid search accounts to transit from Yahoo Search Marketing to Microsoft adCenter. The final integration is scheduled for completion by the end of October, when Microsoft Adcenter powers all paid search ads on Yahoo! Search in the U.S. & Canada.

During the transition process advertisers will continue to manage separate accounts on Yahoo! Search Marketing (serving ads on Yahoo! Search) and Microsoft adCenter (serving ads on Bing). After completion of the transition advertisers will operate one single account on Microsoft adCenter that will power search advertising campaigns across Bing and Yahoo!’s combined audience is reported to account for 159 million in the U.S. and 15 million in Canada. So we encourage you to transfer your account as soon as possible in order to reach a total of 174 million searchers in the U.S. and Canada.

Yet, this is not the only news from Yahoo!, as the company has recently announced a partnership with TIM Brasil, one of Brazil's largest mobile carriers. The partnership will result in Yahoo! powering the search facility on the TIM mobile portal and providing links to various Yahoo mobile services. The TIM mobile portal is known to have more than 41 million mobile subscribers in Brazil.

This partnership follows in the footsteps of Yahoo!’s acquisition of Koprol, an Indonesian location 'check-in' technology startup, as well as a Yahoo/ Nokia partnership to improve mapping, mail and chat services, and resonates with a recent focus on emerging mobile markets in general.

“This partnership builds on our existing relationships with Telefónica's Vivo and América Móvil's Claro in Brazil, and more than 100 other OEM and carrier partners globally”, says Melissa Beltrao, Director, Yahoo! Mobile Brazil. “Partnerships are key to our strategy as they help us build and extend the reach of our mobile services to new and existing audiences around the world.”