SEO News
Increasing Your Site Crawl Rate
Thursday 10 June, 2010If your website is visited by the crawlers on a regular and frequent basis, it’s the first sign that your website appeals to search engines. The most effective way to have frequent crawls is to create a website that search engines consider valuable and important. This is quite obvious, the more important your web site is, the more often search engines will crawl your web site. A big content-rich portal needs crawling more often because such portal is daily publishing new content, whereas a low-grade outdated web site would be a waste of time if, for example, Google frequently crawled it. Let’s just keep in mind that it’s beyond our powers to force crawlers...[more]
Optimizing Content for Facebook
Wednesday 9 June, 2010Facebook has managed to convince 350 million people that they need and want to update their status, check on their friends, and perhaps play a game of Mafia Wars or Farmville. While the social networking site can be the epitome of a great time-waster, it can also be a valuable business tool, especially because it competes with Google as the most visited website in the world. Facebook can become part of a good search engine optimization campaign, but how does a site or business go about it?Search engines, particularly Google, are placing more emphasis on social media, and preliminary data indicates that those who moved into this area early are earning rewards,...[more]
Giving Prominence to Your Keywords
Wednesday 9 June, 2010Keyword prominence can be defined as the placement of a given keyword in the HTML code of a web page. The higher placement of a particular keyword in the page is, the more value that word is assigned by the search engine, when that word coincides with a keyword search performed by a search engine user. Unlike keyword density, the old and overused SEO technique, keyword prominence is something you should always keep in mind. If you manage it right you will reach: - better rankings across all search engines;- higher crawl and traffic rate;- improved snippets in SERPs (and thus better clickthrough), etc. There are two basic ways to achieve keyword prominence:1)...[more]
Jahia EE v.6.1: Enhanced Communication and SEO
Tuesday 8 June, 2010Jahia, is the innovative company behind the premier web content integration software, which leverages “state of the art open source frameworks and libraries…for a complete solution for developing, integrating, delivering, and managing content across Intranets, Extranets, and Internet.” On April 14, 2010, they released Jahia EE v.6.1, which will, they say, “enhance” communication with web users. What do changes in Jahia have in store for search engine optimization? Key areas that Jahia addresses are search engine results, search engine optimization, and improvements in social media modules. In terms of SEO, the updated version...[more]
Does Google Ever Wholly “Forgive” the Penalized Websites?
Tuesday 8 June, 2010Only few things can scare a website owner more than the possibility of being imposed a penalty from Google. The source of that fear is vagueness. No one is entirely sure about what can arouse the anger of the search engine giant. Over the years Google has been issuing out all kinds of penalties. There are a big variety of reasons that can cause your website to get penalized by Google, ranging from building too many spam links to posting duplicate content or false material. Well, if a penalty is indeed imposed, the website can always solve their problems by promising Google that they will never go down the same route again, and then filing a...[more]
World Cup Sponsors Missing Big Opportunity
Monday 7 June, 2010The FIFA World Cup of Soccer is one of the biggest sporting events in the world, taking place every four years (with men and women on opposing years). As the championship for the most popular game in the world, the World Cup presents a ripe advertising situation for the sponsors of the event, the top of which are Coca-Cola, Hyundai, Adidas, Emirates, and Sony. Each has paid millions of pounds to sponsor the World Cup, but they are not really getting their money’s worth. Social conversion and SEO company, Tamar, reports that the companies have failed to use SEO to capitalize on their association with the tremendously popular event. Tamar...[more]
The Importance of Domain Age for SEO
Monday 7 June, 2010One of the most frequently asked questions asked throughout all webmaster forums is how important domain registration age is for SEO. And there are several sound reasons why it makes sense for Google to favour older domains. The basic logic here lies in the following two points: 1) Well-established sites own older domain names, so by this token, older domains may be more reliable sources 2) Spammers register and discard domains quickly, a new domain therefore is more likely to host a spamming site Opinions on the importance of domain age vary, although most webmasters agree that it’s...[more]
SEO and Sitemaps
Friday 4 June, 2010Does your site have a sitemap? If not, says Google’s Webmaster Central Blog, it should. The sitemap protocol is “an invaluable resource for search engines.” What does this invaluable resource do for you? And how can you be sure you are optimized to take advantage of it? A sitemap is simply an XML file that lists the URLs for a particular site. This allows the site to give search engines more relevant information as they are crawling. The webmaster generates a list of every URL on a site and submits it to various search engines. Making it more convenient still, Google, Yahoo, MSN, and Ask use the same protocol,...[more]
Google Sitelinks, What’s Their Real Value?
Friday 4 June, 2010Webmasters will always be excited and intrigued about Google Sitelinks until they know exactly how to get them. Google’s explanation is as usual rather obscure, never completely disclosing the way the actual algorithm works. There are a number of theories behind sitelinks. Basically, they serve as shortcuts to help users quickly navigate to the most important pages on your website. Google assigns sitelinks to a website if it satisfies a great number of people who make that particular query. “We only show sitelinks for results when we think they'll be useful to the user.” An interesting behaviour behind sitelinks is that they can actually be...[more]
SEO in the Apple Age
Thursday 3 June, 2010Saturday, April 3 saw the launch of Apple’s newest foray into the unknown, the tablet computer iPad.: Apple is hoping for a repeat of their success with the iPhone and wants to convince people that they not only want an iPad, but in a few months, they won’t be able to believe they’ve lived without one for so long. After selling 300,000 units on the first day, experts are still mixed about the long-term viability of the iPad. And with the impending launch of a new mobile ad platform, search engine marketers are wondering how they can best integrate the new model into their campaigns. Apple is rumored to be launching the platform to compete...[more]
