SEO News
Google Releases Commerce Search 2.0
Monday 21 June, 2010On June 17th Google released an upgrade to its Commerce Search product which is believed by the company to be big enough to guarantee a version change. Available now for U.S. and UK retailers only, there is a lot of new stuff going on inside Google Commerce Search 2.0 to power retail online stores with Google's search technology.“To help retail sites get ready for the summer shopping season, today we’re launching Google Commerce Search 2.0 for retailers in the United States and United Kingdom. The new version of Google Commerce Search provides a better experience online for shoppers and greater control - with immediate ROI - for retailers,” wrote Senior...[more]
Google TV to Skyrocket the Demand in SEO
Friday 18 June, 2010After so many years of developing the best search technology, a fast web browser and a mobile platform the search engine giant has finally unveiled its new project to conquer the rest of the world - Google TV, an Android-based smart TV platform, a combination of the best both the Web and TV have to offer. During its O/I conference Google TV Product Lead Rishi Chandra and Technical Director Vincent Dureau demonstrated the platform on stage, showing that it offers a search option, allowing you to find any channel or program you want to watch. By virtue of a built-in Google Chrome browser the groundbreaking platform allows you to browse all your favourite...[more]
To Cloak Or Not To Cloak That Is The Question
Thursday 17 June, 2010In general page cloaking can be defined as a technique used to present different content or URLs to search engines and users under various circumstances. There are two main reasons for webmasters to use cloaking:1) This technique enables them to use a separate optimized page for every search engine while having another visually pleasant page created for human visitors. When a search engine crawler come to visit your site, the page specifically designed for that crawler is delivered to it. The human visitors are not shown the pages that were created for search engines, because the content designed for the search engines may not be aesthetically pleasing, and may...[more]
Selecting the Right Hosting Company to Facilitate Your SEO Efforts
Wednesday 16 June, 2010The success of your website or blog is in no small part dependant on your hosting provider, because at its base every web site has a host server. The grand objective of everything you do for your website is to draw Web traffic to it. In the end the revenue produced by your website is predetermined by the number of users visiting it. If the content on your website or blog is really interesting for readers and you need to direct network traffic to it, SEO is still the best way to do it. But before you begin you need to make sure you’ve chosen a trustworthy hosting company and the right package, because it can greatly affect the work done by your SEO. Even the SEO...[more]
Writing Efficient Page Titles
Tuesday 15 June, 2010One of the very important parts of any SEO campaign is creating effective page titles, because these are among the first pieces of text to be crawled by search engine bots when they come to visit your site. The page title therefore is a very significant ranking factor in SEO. Crafting an efficient page title is real art as it has to pursue two major goals: to boost click-through rate (a remarkable piece of your site listing in SERPs);to reach higher rankings (a very important on-page factor as much as Google is concerned)Thus crafting an optimized page title that will both promote rankings and work as a marketing description is by no means an easy task. By just...[more]
Ranking High With Google News
Monday 14 June, 2010Today more and more people resort to specialized news search engines like Google or Yahoo News to find fresh information on current events. If you can get your news website indexed in such databases, that will generate loads of traffic as well as loads of more favourable backlinks. If you happen to be a news site owner, getting your site included in news search engines is one of the first things you should do.Below is a list of two technical factors that will help you get included in Google News.- URLs must be SEO-friendly, consisting of at least three unique digits;- Each article title should be modified by H1/H2 tag and be similar to the page title. General...[more]
Social Networking Traffic Exceeds Search Engine Visits
Saturday 12 June, 2010According to Hitwise’s report the social networking sites like Facebook, Twitter and YouTube received more visits than search engines last month in the UK. During May, 11.88 percent of the UK traffic went to social networks while only 11.33 percent went to search engines. The difference is not so big, and it’s only about UK Internet users, but still knowing that you are not the most popular website in a particular region may cause Google to reconsider its UK-targeted strategy.Experian Hitwise also stated that 55 percent of all UK social networking traffic went to Facebook, the second and third most popular social networks in the UK being YouTube and Twitter,...[more]
Google’s New Indexing System Now Live
Friday 11 June, 2010Google is announcing the completion of its Caffeine Project (Google’s new indexing system). Caffeine, according to Google’s official blog, will provide 50 percent fresher results for searchers than its former index. No matter what you are searching for, a blog, a forum thread or video content, you’ll get links to relevant content much sooner than it used to be before. Google Caffeine is now the largest web content collection Google has ever offered.Google’s old index system comprised several layers, each of them being updated at a different rate – the main layer would refresh every couple of weeks. This meant that content was not included in Google’s search...[more]
GEO-targeting to Enhance Your SEO Campaign
Friday 11 June, 2010Research has shown that those campaigns optimized with Geo-targeting in mind are much more successful from SEO standpoint. Basically Geo-targeting is a technique used by search engines to find out where you are searching from (your actual whereabouts), in order to provide you with the best search results according to your location (i.e. country, region/state, city, post/zip code, etc.). That being said, it’s obvious that Geo-targeting SEO increases the chance of success for businesses that promote their brands online across different cultural backgrounds. All the tools that help in geo-targeting go beyond your on-site optimization work: setting geographic...[more]
Slow-Loading Pages are Now More than Irritating
Thursday 10 June, 2010That slow-loading can turn away potential customers and discourage traffic from landing on a particular website is not news. That Google is going to penalize such sites for their sluggish sites is. The search engine giant will now take the speed of loading into account when generating link results. The announcement came last week on Google’s Webmaster blog, and not everyone is pleased with the upcoming changes to Google’s algorithm, which actually went into effect weeks ago.Phil Payne, web consultant for Isham Research, says, “For experienced Google-watchers, this means Google has thrown web design as we know it into the trashcan. Web design as currently...[more]
