SEO News
Discover Google Social Search Improved
14.07.2010Last winter Google launched its social search feature, an application designed to help us find relevant web content published by people we know and give us even a broader network of contacts. Now Google is expanding Social Search to include public URLs that show up in the Buzz tab of users’ Google profiles. In order to find relevant social content Google Social Search is now "following a more comprehensive set of public links from your Google profile to populate your "social circle". When you’re logged in, Google will make a best guess about what public content you want to see in your search results based on your ‘social circle’, you now also...[more]
A Few SEO Tips for eCommerce Webstes
13.07.2010Any commercial website is aiming to promote a product or service online. The eCommerce website presents a lot of advantages over the non-eCommerce sites by allowing online shoppers to buy your products or services directly from your website, without having to call you during working hours to place the order. However, all eCommerce websites share a comman drawback – only few of them can be properly indexed by search engine crawlers, which leads to the majority of eCommerce sites failing to rank high. In fact, when it comes to eCommerce websites, search engine optimization requires a very different approach than for a static website. Generally, eCommerce...[more]
China to Authorize Google’s ICP Licence Renewal
12.07.2010Google is obviously frowned upon by the Chinese government, and this is the reason for China’s internet being deprived of everything which is Google. The world’s most populous country is probably the only place on earth where Google is having lots of trouble to do well. However, Google is not going to lose its presence in the Chinese search engine market as the Chinese government has finally decided to renew Google’s ICP (Internet Content Provider) licence for Google.cn, which will allow Google to continue its operation in China as a search engine. As a word of reminder, earlier this year Google refused to censor results on Google.cn, which led the company to...[more]
Do you still fail to get people to link to you?
09.07.2010Link-building can work magic for SEO, and getting links is, in a sense, a kind of art. Unfortunately, by the time some businesses turn for help to link-builders, sheer magic is not enough for them, they need a miracle. And miracles happen when you’re working hard, don’t they? The thing is there are loads of reasons for people to link out to another website, however, there are a few common reasons why they won’t do it. Poor Content Poor content is actually both the most evident and the most likely reason a website is finding links hard to get. The classic essentials, a company history, product pages and promotional copy, are great, but these are not really...[more]
What’s Awaiting SEO in the Near Future?
08.07.2010Today it’s an obvious fact that web has finally evolved from PC monitors to exist in the air around us, and can be accessed at any given moment. The percentage of mobile Internet users is now growing at full speed as was predicted some 3-4 years ago, making this year officially the year of mobile!For instance, smartphones make up only 15% all mobile users in the USA, but they account for more than 50% of all mobile Web traffic. And we reasonably expect to see a greater number of natural searches occur from the mobile device.But it's not all about mobile. During the next decade and beyond more and more devices are going to be able to access the wonders of the...[more]
Google News Revamped for the Better User Experience
07.07.2010Google has just revamped its News homepage in order to make the news we see more relevant to us. The revamping has resulted in a complete redesign of the Google News web site intended to make it easier for users to navigate through relevant news, sharing and highlighting the most interesting articles. The redesigned Google News homepage now features a section called ‘News for you’, which presents a stream of headlines, automatically tailored to user interests. A further customization is possible through ‘edit personalization’ option to specify which sub-stream of Google News you take most interest in. This feature lets you select the news stream view mode,...[more]
China’s Baidu to Hire Silicon Valley Wizards
06.07.2010China’s search engine giant Baidu is going to hire software engineers directly from the US this month, as it seeks to enhance its technological capabilities and increase its global profile. While Google is waiting for the Chinese government to give it the green light for the renewal of its Internet content provier licence, Baidu is hyping its intention to hire up to 30 engineers directly from 'Google territory,' that is, the Silicon Valley, to help it expand overseas. Currently Baidu has 8 000 employees, of which less than 10% are non-Chinese citizens. ‘As we develop more and more advanced search technologies, our need for world-class talent will only...[more]
Google Empire to Invade Online Travel Market
05.07.2010Google Inc. is invading the travel business as it has acquired ITA Software Inc., a Boston-based company, delivering flight information to various web sites, for $700 million in cash. Since ITA Software is the biggest travel search company, some say that Google, being the biggest search engine on the web, might be struck by antitrust lawsuits. However, Google’ CEO, Eric Schmidt is sure the deal should not raise any antitrust concerns, as his company does not currently compete against ITA or any other travel search company, since Google is not and will never be ‘a travel agency’. Founded back in 1996, ITA is the brainchild of MIT graduates who came up with a...[more]
Blackhat SEO Targets Popular Website
02.07.2010An unfortunate side effect of being the biggest, the best, or at least the most noticeable, is that it makes you a target for the less scrupulous. This is where popular Chinese entertainment and information site, Mop.com, found themselves the object of a blackhat SEO campaign. It seems that only visitors to the site who are directed by search engine Baidu.com are affected by the malicious hackers. Mop.com is an immensely popular Chinese website, especially with those who play World of Warcraft. The site has over 50 million registered users and receives four times that many page views daily. It is the 274th most visited website in the world, according to Alexa...[more]
Twitter’s New Enhancement Good for SEO?
01.07.2010Effectively using social media is a new must for businesses. Social networking sites like Facebook and microblogging sites like Twitter are both enormously popular with consumers, and if used well, enormously effective in helping businesses increase traffic and build their online brand. But using Twitter has its limitations: how can you reach potential consumers, clients, and contacts using only 140 characters per tweet? A new enhancement that will soon be available to developers will help businesses optimize their tweets and provide more information for consumers and search engines. The new Twitter feature will allow businesses to embed annotations into...[more]
