SEO News
What is Google Slap and How to Avoid It?
30.07.2010If you are a webmaster or an AdWords advertiser, you must have heard the expression “Google slap”. In fact, it is one of the biggest concerns for all webmasters, because none of them wants to see their site being Google-slapped. If you’re like most people then you know you don’t want it to happen to your site, but you don’t know exactly what it is or how to avoid it. Well, what a Google slap can mean? - Google has found your ad and associated content to be of such poor quality that it has considerably lowered your ad’s position in SERPs. In this case you will have to pay much more for your ad to show up at...[more]
Yahoo! and Microsoft Search Alliance, Tips for Optimising
29.07.2010In mid-July Yahoo! started testing both organic and paid search results powered by Microsoft’s Bing technology. "The primary change for these tests is that the listings are coming from Microsoft," said Kartik Ramakrishnan, Yahoo's VP of Search Product Operations. "However, the overall page should look the same as the Yahoo! Search you're used to – with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests, you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing. Both Yahoo! and Microsoft had previously given details...[more]
Foursquare to Team Up with Google, Yahoo! & Microsoft
27.07.2010Location-based social networking site, Foursquare, has officially announced that they are currently in talks with such search kinds, as Google, Yahoo! and Microsoft, seeking to integrate search and Foursquare. Speaking to The Telegraph in an interview, Foursquare’s co-founder and CEO, Dennis Crowley, said, "Our data generates hugely interesting trends which would enrich search." "We can anonymise data and use it to show venues which are trending at that moment. Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to - and where is...[more]
Facebook Reaches the Milestone of 500 Million Active Users
26.07.2010Facebook’s creator and CEO, Mark Zuckerberg, on July 21th officially announced on the company’s blog, that the number of global active Facebook users had gone past the half-a-billion user mark. Not only does this fact make it the biggest social network in the world, but also the fastest growing and even able to create its own currency – ‘Facebook credits’. Given that it is the biggest social network in every country, except for Russian, Japan and China, the next milestone of one billion Facebook users is according to Mark Zuckerberg "almost guaranteed" to reach.Also, according to Facebook’s official blog it has already reached a milestone of 150...[more]
Is Directory Submission Still Worth Your Time?
23.07.2010Are you having a hard time acquiring relevant links? Do you need to increase popularity of your relevant links or simply generate more traffic? Today, some webmasters claim that directory submission has become an outdated tool. While this is true to some extent, most people who have such opinion are likely to be those who have no idea how to correctly utilize directories, because it is still possible to rank well in Google through directory submission. Today, when it comes to submitting to directories many webmasters get suspicious for a number of reasons. For instance, Google is getting smarter every day and is very quick now to detect duplicated content. If...[more]
Fwix to Launch Hyperlocal Search Engine
22.07.2010Fwix, a real-time local information company is launching the beta version of the so-called Local Trend Search, which lets users search for what’s happening right now at more than 200 locations worldwide. The Local Trend Search service collects news, events, business reviews, government data, check-ins from Foursquare and Gowalla and presents them on a map of a given location. You can also extend the area of location to show a wider coverage on a larger scale. For instance, you may see all of the hyperlocal news in Westminster, London, and then pinpoint any other neighbourhood to see all of the most recent events in that given area. When you conduct a search...[more]
Can Gaming Fuel a Google Social Network?
20.07.2010According to a report published on TechCrunch, Google is looking to extend its presence in the online gaming sector, as it has ‘secretly’ invested more than $100 million in social gaming platform Zynga. It is also said that Google is planning to launch Google Games, built partly on Zynga, who is the creator of the popular Facebook games, such as Mafia Wars and FarmVille. All of us know that Zynga and its 237 million monthly players make up a fairly big chunk of the social gaming market, and as said by Michael Arrington on TechCrunch, Google wants it. So Google is reportedly planning to launch its own Google Games platform, which might be a part of the...[more]
Yahoo! is testing Bing-generated search results this month
19.07.2010Yahoo! is going to be testing Bing-powered results in its live search results this month! As we know, a while back Yahoo and Microsoft made a deal that will lead to Yahoo! results being powered by Bing. In the eMail discussing some of the organic Yahoo!-to-Bing transition topics, Yahoo! confirmed that they were already testing the Bing-powered results offline earlier this month, however, the transition time line was kind of up in the air for a while until July 15th when Yahoo! officially announced: "Though much of our testing is already happening offline, this month we'll also test the delivery of organic and paid search results provided by Microsoft on...[more]
A Few Tips from Google on Quality Links
16.07.2010SEO is always changing as search engines are constantly having their algorithms changed. Some things, however, are never going to change, such as Google’s attitude towards spammy links. Most website owners determine a site’s reputation by its number of back links and Page Rank, however, until recently webmasters all over the world have had some confusion about Google’s viewpoint on quality back links, that is links from relevant pages, that have healthy Page Rank, traffic and reputation. In its official blog Google has shared its most recent standpoint on earning quality links and their effect on your website rankings. First of all, Google recommends that...[more]
June 2010 U.S. Search Engine Rankings from ComScore
15.07.2010The leader in measuring the digital world, comScore Inc., has just published its monthly US search engine market analysis covering the month of June. According to it, in June 2010 Google lost around 1.1% market share at the gain of both Yahoo! and Bing. Of course Google still remains number one search engine in the U.S. with 62.2% of the core searches conducted. Yahoo! and Bing’s search shares accounted for only 18.9 % and 12.7 % respectively. However, unlike Google, both of the two Google’s rivals saw a small growth: Bing – up from a 12.1% in May to 12.7% in June; and Yahoo! – up from 18.3% in the previous month to 18.9%. comScore Core Search Report*...[more]
