SEO News

Think you need a mobile app for your business? You’re not alone. Billions of apps are developed every year, with customers downloading them at record levels. If you haven’t yet developed an app for your business, it may be time to think about one. Here are 3 signs you absolutely need an app for your company.

  1. You have app-savvy customers. Designing an app is going to do you little good if your customers aren’t the type of take advantage of all of your hard work. Some customers are savvy enough to download and use apps. Others, though, simply won’t make use of it, and if that’s the case, it’s far better to simply expand the functionality of your company.
  2. You have an idea for an app that makes sense in terms of growing your business. There are lots of apps that do absolutely nothing. You don’t want yours to be one of those. Instead, your app should offer real functionality that does something for your customers. It should spell good things for your business that your site can’t necessarily offer them, especially when they’re on the go.
  3. You have the funds to make an app work. App building can get expensive, particularly when you don’t necessarily want to go with the lowest bid available. Make certain you have the funds to build the app and make revisions if necessary. You don’t want to hand your customers a product that may not work with its initial launch.

Ready to take the next step into the world of mobile app development? Be patient. It takes time to put together the right team to help you realize your vision. Don’t cut corners here. Your customers are certain to notice!

Think social media is taking up a bit more of your time than you’d like? It’s certainly possible, especially when you start to break things down by the numbers. Understanding exactly what your social media ROI looks like could help you sculpt your efforts in the upcoming year.

A good place to start is with metrics tools. There are lots of them floating around out there. HootSuite has come good ones, as does Social Mention and Clout. Facebook Insights is another great choice. This level of data is likely to get overwhelming fast, so you may want to understand a bit more about what you’re looking for before you dive in.

Simply evaluating your interactions can also be a solid way to measure your ROI. Look at what customers are saying, what they’re posting, which videos they’re linking to. It can help you understand what you’re doing right, what you’re doing wrong, and how people respond to your overall efforts.

One final way to track your social media ROI is to look at the site analytics themselves. Look at how many people end up on your site thanks to your various social media channels. If necessary, you may want to contrast that data against the information you get from your PPC campaign.

The best way to measure your ROI in the world of social media may be a combination of techniques. There aren’t any comprehensive tools that are going to do everything for you, but developing your own methodology over time can help you look at how much you’re getting out of these platforms that you pour so much time and effort into.

The value of user generated content, at least according to Google, is almost immeasurable. Adding it to your site can do amazing things for your rankings that other optimisation techniques simply can’t provide. The desire to include user generated content, though, and the ability to do so are two very different things. So, how do you get users to participate in your site? Here are a few tips that can help.

  • Feedback rocks! People love to offer their feedback. It makes them feel like they actually have a bit of input into your services or products in the future. Giving them a chance to give feedback on any part of your site is a great way to get them to participate. You may need to moderate what’s being posted, but in general, you’ll get constructive responses that will be as helpful for your brand as they will be for your optimisation programme.
  • Reviews rule! Sites like Amazon have been incorporating user reviews almost since their inception, and many shoppers expect to see reviews and ratings before they buy a product online, so ignoring the potential could be damaging for your site. It’s a platform for customers to rave about great products and bash the bad ones, and people love to become ace reviewers, so go ahead and let them express their feelings on your site.
  • Forums still helpful! Forums haven’t disappeared, even in the age of Facebook. Instead, many sites still find them a useful place for customers to interact, and it’s a natural way to incorporate user generated content into your site.

User generated content is a great way to increase organic search performance. This level of power is phenomenal, so if you haven’t yet considered it, it might be time!

Site owners have been moving to mobile access in droves, and with good reason. Statistically speaking, mobile viewers are the only significant part of the population, and leaving them out of the equation just isn’t a good idea these days. Going mobile, though, isn’t just a matter of clicking here and there. It takes some real work to convert your site to a mobile friendly browsing popularity machine, and there’s a good chance you’re going to encounter a few obstacles along the way.

One of the biggest mobile conversion obstacles you may come across is screens size factor. Keep in mind that mobile design no longer just means a tiny smartphone screen instead, your site must respond to those looking at it on a smartphone, those looking at it on a tablet, and those who view it on a tablet in landscape mode. Ensuring it looks great no matter what the screen size is an absolute must.

Your images are another huge conversion obstacle. Images are supposed to automatically resize, but that doesn’t always work well. An image that looks great on a 24 inch screen doesn’t always look fantastic on that same 4 inch smartphone. What’s more, though, is that those images can affect your load times across various devices. The smaller resolution images load faster and look good on small screens, but on the larger display, it may look ineffective.

One other note you may want to make before you start converting is that simply testing isn’t enough with mobile conversion. You have to test in different browsers, across different platforms, and even across real world devices. There are no shortcuts when it comes to looking at how things might work out on a customer’s device.

As you move toward mobile, your best bet is always to go mobile first, designing for those smaller screens before you think about anything else. Mobile is essential, but don’t expect it to be trouble-free.

Link Building Expectations and You

Link building is an essential part of any optimisation strategy. When you get started, though, your eyes may be a bit bigger than your results. Exactly what should your initial link building expectations look like?

  • Stay Small: Many people think “If I can just reach out to ten websites every single day. . .” Either you’re reaching out to every site that may have something to do with your keywords or you’re going to offer a course in speed reading on late night television. You cannot reach out to ten relevant sites every single day. Each potential link needs to be carefully evaluated, then you have to reach out to them in the right manner, not just in a self-serving way.
  • Stay Relevant: Keep in mind that you shouldn’t simply go for any and every site. Google will frown on it, the linked blog’s readers aren’t likely to actually visit your site, and you’re going to waste your time. Go only for sites that may be somehow relevant to yours.
  • Stay Analytical: You have to be able to measure your link building efforts to understand whether or not they’re truly paying off. Look at the data, then decide whether your efforts are actually working for you.

Remember that there are ways to create a successful link building campaign. If you’re just getting started, your best bet is to contact an SEO agency that handles link building campaigns regularly for the right help. It’s the only way to get high quality links and the relationships you actually want for your site.

The Best CMS for SEO

Many businesses these days look toward a content management system, or CMS, for a variety of reasons. If you need to update your site content more than about once a month, you plan to run a blog, or you need the ability to manage your content from a more remote location, a CMS is a great idea. Worried about SEO once it’s installed? You probably should be, but finding an SEO friendly CMS is easier than you think.

Looking for the Right Choice

There are several factors to look for as you search for a CMS that’s ideal for your optimsation strategy. First, look for a platform that allows customised title tags for both the pages and the various sections of your website. This is particularly true if you have a number of different kinds of sections on site like static pages, a blog, and a forum.

You’ll also want one that offers you the chance to create customised URLs. The ability to include the right URL in your content is a must. Including your keywords in your content is a must for better ratings, and many systems let you manually build the URL to meet the needs of a search engine.

Additionally, make certain the alt tags are clear from an SEO perspective. Images shouldn’t use just the alt tag, though. They should use CSS-Image-Replacement instead.

Which One is Perfect?

There are many great systems out there, but before you choose one for your site, you may want to consult with an SEO professional, particularly if you won’t be installing it yourself. The help of an SEO professional is an absolute must when you’re concerned about the health of your site.

You want your site to be at the top of the listings no matter what, right? Many throw off the chains of optimisation in favor of ads for a variety of reasons. Before you make a move one way or the other, there are several things you may want to consider.

The Benefits of Ads

Paid ads offer you several benefits over organic optimisation. For starters, they pay off at a far faster rate than their counterpart. They can also work well with your other efforts. Google has published information that suggests paid ads offer an 89% lift in site visitors, even over your own SEO efforts. Ads also offer you instant access to a level of trackability that you don’t always find with organic optimisation.

Organic Optimisation

Before you start to cancel your SEO service, though, you may want to look at what natural SEO has to offer. A 2012 survey published by eConsultancy suggested that search engine users click on organic results at a rate of 94 percent while they click on ads at a rate of just 6 percent. What’s more, though, is that those who organically rank at the top end up with far higher click through rates than advertisers do.

The Verdict: It’s optimisation by a long shot, but if you simply can’t make it work or you don’t have time for it to move forward, go with the ads. You’ll get at least some semblance of results then.

Get Your Guest Post Accepted Now

If you’re like many site owners, guest posts are already an essential part of your marketing strategy. Most, though, struggle to find the right posting opportunities, then to actually get their posts accepted by blog owners. Some even resort to paying for those rare posting opportunities. Looking to overcome the conundrum? These tips can help.

  • Offer a Unique Connection: If it’s possible, draw a unique connection that others haven’t yet been able to establish. In some cases, that may mean using proprietary data, but it’s one way to offer a fresh post or take on a subject matter no one else is covering currently.
  • Use Research: You have to actually prove what you’re saying in your guest post, so if you’re going to cite facts and figures, it’s time to break out your best research skills. Use only solid sources with reliable rankings. The last thing you want to do is cite an unknown source that turns out to be too shaky to publish.
  • Write Well: Above almost every other concern, make sure you write well before you start offering guest posts. You simply can’t produce second rate content and accept others to accept it as an authoritative guest post. If you don’t write well but you have a good idea for a guest post, contact a professional copywriter to develop it for you.

Don’t overlook the simple strategies, too, Just choosing the right blog for your submissions can go a long way toward getting the level of acceptance you want.

You know your site could be doing more every single day. From a higher traffic volume to better CTRs, it could be working harder for you, right? Wondering how to make sure it gets there? Many look to an SEO audit, but if the concept alone seems confusing, you’re certainly not alone.

What is an SEO Audit?

Every process of your business is examined and evaluated periodically, right? It’s the only way to make certain that your business is moving forward. When was the last time  you offered the same careful evaluation to your website? Some businesses build it then just sit back and wait for the visitors to come. Sites just don’t work that way anymore, and if yours isn’t well optimised, easy to navigate, and offering the level of content visitors want to see, you’re missing out. An SEO audit looks at all of those factors and more.

SEO Audits 101

So, what exactly does an SEO audit look at? It takes a closer look at your tag optimisation, both on and off page. It also looks at broken links and dead pages. Additionally, it ensures your site can be indexed by the search engines, factors in the link profile compared to your competitors, and tests your site’s speed.

Can I Handle It?

An SEO audit isn’t necessarily hard, unless you’re (a) pressed for time, or (b) SEO challenged. If you’re not sure what any of the terms mean or even how to begin checking for dead links on site, it’s probably time to enlist a bit of professional help. This is particularly true if you think you have much bigger problems, because you may need someone to handle a custom audit that’s a bit tough to tackle on your own.

It seems everyone is looking to save some cash here and there, and often that digital marketing budget takes the hit. There’s not a company out there that doesn’t want to believe it’s possible to do more with less. Unfortunately, many of your cheaper efforts may be a complete waste of time as well as any money you happen to spend on them. If you’re thinking of cheap SEO, here are a few tactics you don’t want to try.

  • Link Buying: When you start reading about SEO, you’re likely to initially read that links are everything. Backlinks are so incredibly valuable, you’ll see ads for them splashed almost everywhere. The problem? Buying those links isn’t actually going to get you the linking strategy you need. Amassing links is good, but only when it’s fair, and Google is vigilant about suspicious link activity, so be careful!
  • Press Releases: There’s a time and a place for press releases, and if you don’t have any news to offer, it’s not the time or the place to put out a press release. Sure, it’s cheap. Sure, it’s relatively quick. There are no easy ways to build good links, though, and press releases just for the sake of the link aren’t going to do you any favors.
  • Automated Content: More content is great, right? Not if the content itself isn’t valuable to your users. Search engines like Google once thought in terms of “Content, good, More content, even better.” That’s no longer the case. You have to write to build an audience that may actually want to link to your content.

SEO isn’t ever going to be cheap, fast, and easy again. It takes a solid amount of work to properly optimise your site, and that’s only going to get tougher as the months go by.


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