They say a picture is worth a thousand words. Well, according to Forrester Research, a single minute of video is worth 1.8 million words. That’s a lot of power packed into a minute of content. Seventy-eight percent of web users will watch a video this week, and 55 percent will watch every day. What is striking about this is that 46 percent will take some sort of action after viewing. We respond to video; our brains assimilate information more quickly and emotionally. Creating and hosting great videos isn’t the incredibly expensive production it once was, but that doesn’t mean you should shoot jerky, home videos on your iPhone and post them! Here are the best of the best tools to help you produce high-quality videos – and much more.
How-tos and tutorials are tremendously popular, especially if you’re in a technically-oriented field. Camtasia is a tool that allows you to capture what you’re doing on your screen and then edit video to customize it for your audience. You can add audio tracks, HD video, photos, graphics, and much more to enhance your end-product. They’ve also added a new option, allowing you to superimpose yourself into the video for a more personal one-on-one feel. Check out their tutorial or take advantage of a free trial. This is a wonderful tool for teaching and training.
Even if you’ve never created a video, Pixorial makes it easy with its intuitive layout and navigation. You simply upload footage and you can add transitions, soundtracks, text, and other elements. The Pixorial platform allows you to view, share, and edit videos without modifying the original. No “Whoops!” moments! Edit, upload, share on social networks, and store videos on the cloud. There is tremendous versatility within Pixorial’s family of products.
Wistia is a hosting tool with packages to meet a variety of business needs and budgets. The platform allows you to add social sharing buttons and CTAs, collect viewers’ emails for marketing, control access, manage who sees what, and monitor their interactions. Analytics help you see how people watch your videos: do they start and bounce out? Do they skip certain parts, or go back through them? What have they watched previously? HTML and Flash are both automatically encoded, buffering is minimized, and it works across devices. Wistia’s functionality is inclusive: this is a powerful way to ensure your videos reach your audience and that you have data to make them even more effective.
Others to check out:
- Weavly (drag-and-drop operation, search/trim/combine tracks, add video and audio).
- GoAnimate (fun animations, easy user interface, basic hosting, and basic analytics).
- PowToon (drag-and-drop for cartoons, ideal for instructional videos).