SEO: Uses Beyond Business

Search Engine Optimisation has undeniable benefits for many of our clients as well as businesses around the country.  Moving a site into the top of the natural results can be a boon for site traffic.  A high ranking translates into more site hits, which begets better business.  However, there are uses for SEO that reach beyond business practises.

Marketing Mistakes you Might Miss

Modern marketing techniques are complex subjects.  Look at search engine optimisation, for example.  SEO methods and tools can seem mysterious to those who have not invested in a bit of research.  Our new clients often have some reservations at first. It can difficult to see where mistakes are being made, especially if you are not an expert in Internet marketing.  Here are a few common mistakes we’ve seen in the past that you may want to...[more]

Google Caffeine May Mean Big Changes

The realm of search engines has to date been ruled by one name: Google.  Its hold on the market has been phenomenal, to put it lightly.  Other engines like Dogpile, AltaVista and even to some extent Yahoo! have been treated much like second class citizens by search engine optimization gurus. 

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Low competition for a keywords does not make it cheap

In CPC competition is only one of the variables used to determine the actual CPC. The price is also determined by the Quality Score of the keyword for that particular query.

To keep your CPC’s as low as possible, ensure your Quality Score is high. This will ensure you pay as little as possible for all your clicks.[more]

How to Choose the Right SEO Company

Picking the right SEO company can be very difficult. I recently had a new client call asking for a quote, he had already spoken to around eight different SEO companies in the UK. He was pretty upset by the fact that each SEO company had told him differing stories on how his site should be optimised (a couple had even suggested he should only link build!) and his quotes varied from £50 a month to in excess of £1000 a month. The words snake and oil come to mind. It is no wonder it is becoming increasingly difficult for business owners to make a decision.

The following post should help most people take a step in the right direction to selecting the...[more]

Yahoo! Reduces Minimum Bids

Yahoo! Adevertising have been sending out emails informing clients minimum bids have been reduced for a number of terms in the UK market. Here is an extract from an email:

"In this economic climate, we understand that you need to stretch your marketing budget as far as possible. So we thought you’d be happy to learn about some changes that we hope will help lower your costs and increase your clicks.

After a thorough review of our keyword marketplaces, we have opted to lower the minimum bid requirements on a number of terms in the UK market. This review process is a part of our ongoing efforts to optimize our search...[more]

Cheap PPC Management

One of the most common questions we come across from people looking for PPC management is “how can I get it done cheaply?”.

Bullseye Media offers fixed price PPC management packages starting from as little as £200 a month.  However this is not as low as prices go, it totally depends on the size of the campaign.

Of course cheap does not mean you get less of a service. We treat customer equally and provide a high level of service to everyone.

Check out our fixed cost packages here.[more]

New Toolbar PageRanks Soon

Matt Cutts of Google reported the new PageRanks should be released soon. The interesting point about the responses to this post was that so many people don’t actually understand how PageRank is determined and what it represents. Yet when it drops clients are always on the phone wanting to know why it has dropped and what has gone wrong.

Maybe Matt will write a new post on how PageRank works?[more]

Cuil - Google Killer?

Cuil (pronounced cool) is a new search engine hyped to be the Google Killer.  However on first sight I have found the search results badly layed out, and perhaps relevancy needs to be looked at.

On the plus side they treat users privacy very seriously:

" when you search with Cuil, we do not collect any personally identifiable information, period. We have no idea who sends queries: not by name, not by IP address, and not by cookies (more on this later). Your search history is your business, not ours."

For the time being however, Cuil should not be putting a dent in Google’s search figures, not unless they...[more]

Google - Top U.S. Web Property

Lane Ellis of SearchEngineWorld reported a couple of days ago that Internet giant Google and its collection of webproperties held on to the top spot for online destinations. Google first achieved this postiion in May from Yahoo! according to web analytics company comScore.[more]