SEO Audits Defined

You know your site could be doing more every single day. From a higher traffic volume to better CTRs, it could be working harder for you, right? Wondering how to make sure it gets there? Many look to an SEO audit, but if the concept alone seems confusing, you’re certainly not alone.

What is an SEO Audit?

Every process of your business is examined and evaluated periodically, right? It’s the only way to make certain that your business is moving forward. When was the last time  you offered the same careful evaluation to your website? Some businesses build it then just sit back and wait for the visitors to come. Sites just don’t work that way anymore, and if yours isn’t well optimised, easy to navigate, and offering the level of content visitors want to see, you’re missing out. An SEO audit looks at all of those factors and more.

SEO Audits 101

So, what exactly does an SEO audit look at? It takes a closer look at your tag optimisation, both on and off page. It also looks at broken links and dead pages. Additionally, it ensures your site can be indexed by the search engines, factors in the link profile compared to your competitors, and tests your site’s speed.

Can I Handle It?

An SEO audit isn’t necessarily hard, unless you’re (a) pressed for time, or (b) SEO challenged. If you’re not sure what any of the terms mean or even how to begin checking for dead links on site, it’s probably time to enlist a bit of professional help. This is particularly true if you think you have much bigger problems, because you may need someone to handle a custom audit that’s a bit tough to tackle on your own.

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