What Is Semantic Markup And How Can It Help Your SEO Efforts?

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For those unfamiliar with the term ‘Semantic Markup’, it can be a confusing concept, but with a basic understanding of HTML, it can also become a highly beneficial component of your SEO strategy.

Semantic Markup: The use of specific HTML language to reinforce the meaning of the information found on a website.

Great semantic markup will help improve your click-through-rate (CTR) by as much as 15%.  Of course, CTR also weighs into overall SEO, which means that enticing users to click will ultimately lead to better search engine standings.

Snippets: the small amount of text that appears beneath every search engine result

There are a few different types of HTML markup formats for snippet creation, however, it is generally best to follow the recommendations of the search engine that you are trying to appease.  Given that, it is wise to use the Microdata format.  With these small bits of html code, you will help the search engine systems better understand the information on the page, by clearly defining names, titles, dates, and affiliations.

Authorship: Google’s effort to connect author with content in search results

One of the greatest ways that Semantic Markup can help you improve CTR, and adorn snippets, is with the use of Google Authorship.  By including blog URLs in the Google+ profile ‘Contributor to’ section and pasting the query string <a href=”[profile_url]?rel=author”>Google</a> as a link on your website, you can ensure that your face shows up next to the content that you create in search results.  Pictures draw attention, give written material a perceived credibility, and arouse curiosity that can make a person click on the link.

Testimonials

The ability to showcase reviews in a location as public as Google search results is pretty powerful.  With the right Sementic Markup, you can alert Google to the fact that you have testimonials on a website and these can be included with the snippets seen by Google searchers.

Breadcrumbs: Additional links seen by Search Engine users beneath the primary search result link.  Breadcrumbs are used to make sense of a domain hierarchy.

Google search bots are not perfect and can often fail to detect the breadcrumb code written into a website.  Markups can be useful in ensuring that the breadcrumbs are detected and included in the snippet.

Semantic Markup can be a major benefit to your website, improving the way that the public views its worth when it first appears to them as a search result.  With the added bits of information, there can be enough to entice a greater number of people to click on through to your precious content.

 

 

 

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