Search Volume to Increase in 2011

JP Morgan recently issued a report indicating that they expect an 18 percent increase in paid search query volume in 2011, which is projected to boost revenue by 20 percent. Analysts expect that international growth will outpace that of the United States this year, though the US search market remains about two years ahead of the rest of the world in terms of the development of the paid search market. Here are some other findings from JP Morgan’s report:

·         – The growth of search ads is expected to grow in China. Search ads will account for 61 percent of total online ads, outpacing brand ads. The US will see 70 percent of its total ad space devoted to search ads.

·         – The number of internet-using Chinese is expected to grow by 20 percent between 2009 and 2011, with growth driven by inexpensive computers, telecom connection fees, low cost entertainment, and government support of internet use.

·         – Advertisers will invest more heavily in social media search, mobile search, and local search, a trend which continues from 2010.

·         – Search results will continue to become more personalized and dynamic, including real time and multimedia results.

·         – More brands will combine search and display ad campaigns. A study by Atlas Solutions found that users who click on search ads only convert more than three times higher than those who click only on display ads, and when they were exposed to both, the conversion rate was 22 percent higher than search alone, and 400 percent higher than display alone.

As search heats up, it is more important than ever to adhere to a thoroug SEO campaign. The first page of the SERPs receives 90 percent of clicks, and being number one increases traffic by 34 percent.  Focusing on local, mobile, and social search in 2011 will help businesses leverage the power of good rankings.

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