Reviewing A Few Key On-page SEO Techniques

The following SEO tips will help you set up your web site’s pages with the appropriate meta tags, text elements and alt attributes.

1. Title Tag

Placed between the <head> and </head> 

tags in the source html code of the page, the Title tag is used to define the title of a web page.
Search engines recognise the Title tag as the title of a given page, and like it to be unique for each page of a website.

Essentials:

-          The title is displayed within the browser at the top of the window or tap.

-          When a users searches for a particular search term (word or phrase), Google returns a link to the web site with the Title tag being displayed as the anchor text for the link.

-          The text in the Title tag is of vital importance for search engine spiders in terms of relevancy.

-          Including your most important keywords in the Title tag will dramatically affect your page’s ranking for those keywords. Using irrelevant words (non-present on the page) in your Title will dilute the impact on your targeted keywords.

-          Keep your Title short, between 10 and 64 characters, 70, at most. Minimise the use of stop words, such as the, a, an, of, on, etc., as they consume character count, offering no value.

 2. Description Meta Tag

 This meta tag is used to provide a short description of a web page, clearly describing the purpose of the page for the user as well as for search engines.

 The value of the Meta description tag to influence rankings has decreased dramatically over recent years, nevertheless, some search engines still support this tag. What’s important is that search engines usually display the Meta Description tag in the SERPs along with the Title.

Whenever possible, keep your meta description between 50 and 149 characters, including spaces. Google displays a total of 154 characters, other search engines may display more or less. So the maximum length of a meta description varies between search engines, however, it is very important that you try and place your most important keywords early in your description meta tags.

Description Meta tags are created for human users rather than for search engines. Therefore, they should be written to attract the user

3. Keywords Meta Tag

 This must be a list of words and phrases that describe the contents of the page and are found on it. These tags provide additional information for crawler-based search engines. However, frequent attempts to abuse their systems caused most search engines to ignore this tag.

There is also a limit to the number of characters that can be used within the Keywords Meta tag. Keep the tag to between 4 and 8 keywords, separated by commas.

All the keywords listed in the Keywords Meta Tag should appear at least once in your on-page content, otherwise they may be considered to be irrelevant spam. The most valuable keywords should be listed first, to increase their weight for search engines that still consider this tag in their determination of your pages’ rankings.

4. Heading Tags (H1-H6)

The Header tag is simply a headline of the page, that’s why it should be kept short, no more than 45 characters, including spaces.

Every page should have a concisely defined <h1> header tag to identify the subject of the page to both the user and search engine. Make sure to use the key search phrase you are targeting within this tag.

Note: Placing the keyword early in the header tag will boost its prominence.

A standard set of rules applies for the structure of HTML pages, which should include: 1) Title; 2) Major heading, describing the main purpose of the section; 3) Subheadings, highlighting the key points of each subsection.

Search engines tend to rank the words found in headings higher than those wound in the body text of the document. Putting multiple <h1> tags on the same page may cause the page to be penalised by search engines, as this may be seen as “keyword stuffing“.

It’s great to have multiple headlines on a page, tagged by <h2>,<h3>, etc., if they follow in a hierarchical order: the <h1> being the first heading tag, followed by the <h2>, then the <h3>, and so on.

5. Phrase Elements

Leverage, but sparingly, the <STRONG> and <EM> tags for targeted keywords within the visible content of your pages.

6. Alt Attributes

Avoid stuffing your alt. Attributes with keywords. Keyword density is no longer valued as before, and doing so may subject you to penalties.

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