Pinterest More Powerful Than Yahoo: Are You Pinning?

Colorful Tacks

Pinterest has achieved phenomenal growth in the last few years, but many businesses persist in believing it to be just a place for foodies to get new gluten-free recipes, thrifty parents to get ideas for budget-friendly birthday parties, or for crafty folks to get their newest idea. It’s great, they think, for individuals but not for our businesses. But consider this, Pinterest refers more people to websites than Yahoo. Admittedly, Yahoo is no Google, but this is a powerful reminder that there is an opportunity to be had. If you’re not pinning, maybe you should be.

Pinterest is the fourth largest traffic source in the world. It often referrs more people than Google+, Bing, and LinkedIn. Most of its users are women (some put the number as high as 80 percent) and most are between ages 24 and 34. Half have children. If these hit your target demographics, it might be smart to build a Pinterest presence for yours business. Here are some other statistics:

  • Pins with price tags get 36 percent more likes than those without.
  • 69 percent of users have found at least one item they have purchased or wanted to purchase.
  • Average users spend 1 hour and 17 minutes on the site.

That last stat is particularly remarkable. Over one hour – most sites are lucky if users stay for a few minutes. What the duration of the stay tells us is that users are engaged. They are being pulled in by great content, and they don’t have to “bounce” because they are finding information, comparisons, prices, and products that meet their needs.

If you think that Pinterest is of importance and value to your target audience, create an account. Here are some tips to help create a presence:

  • Set up a business account for a more professional, credible appearance. This will help boost consumer confidence in your brand.
  • Use Pinterest Analytics. In keeping with its status as a major traffic source, Pinterest offers Analytics. Track how many people are viewing and pinning from your website. You can also see the most popular “repinned” items to help you optimise your efforts and create better pins.
  • Think about hosting a contest. These are popular and can help highlight your content and your website. Make sure to read Pinterest’s Terms of Service before you start.
  • Be visual. Use images (that you create or that you have secured rights to) and infographics to appeal to Pinterest’s visual nature.
  • Know your audience. Pin only what you think they’ll be interested in. Doing some research is a great way to start. Not only should you get a sense of your “user personas,” you should look at what your competition is doing as well.
  • Take advantage of tools. There are now a variety of helpful tools to build and maintain a positive Pinterest presence. These include: Shopinterest (to set up shop in minutes); Repinly (info on top pins and boards); Pinstamatic (appealing boards); Pinpuff (measure influence); and Piqora (analytics and pin scheduling).
  • Spend an hour or so yourself pinning, repinning, and gathering information on what works, what doesn’t , what your business can do, and how you can reach your audience.

Does Pinterest make sense for your business? Are you already there?

 

Leave a Comment