What are Niche Social Networks – And Do You Need to Find Yours?

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Social media users are either tiring of the mass chaos of general posting or are simply searching for something better catered to their interests… either way, there is a shift in social networking trends toward niches.  What is a niche social network?  Think about websites like Allrecipes.com.  This site is obviously catering to a specific interest, but it also has a significant social aspect about it.

Of course, Allrecipes is not the only site out there that is catering to such a specific subpopulation.  There are many of this niche sites rising in esteem on the World Wide Web.  For instance, there is Kaboodle for “deal finders”, Ravely for knitters and crocheters, Imeem for music lovers, and Flixster for movie aficionados.

So, what’s so great about niche social networking?  Such a crazy question you ask.  Think about it; these sites have already found your niche market and have presented those individuals on a silver platter, so all you have to do is reach out and say ‘here I am’ and you will have a huge new customer base.  Well, it might not be that simple, but the truth of the matter is, this trend has certainly won over marketers.  There are billions of users of sites like Facebook and Twitter. You aren’t just competing ask direct competitors for exposure.  It’s the equivalent of trying to be heard in a room of two hundred screaming people, without a microphone.  Niche networks remove a lot of the chaos and bring together groups centered around a common interest.  There is no need to worry that people don’t want what you have to offer when speaking to an audience already pledging their love of the subject.

Many of these networks are significantly less developed than Twitter and Facebook, so the names may not be popping up in the headlines regularly, but they certainly aren’t impossible to find.  A quick google search of “social network for ______” (you fill in the blank) will undoubtedly return some sites of interest.  For many industries that are multiple networks already formed.  For others, the growth is barely off the ground floor.  Either way, there are benefits to be enjoyed for those willing to make the most of it.

Niche social networking has been listed one of the top trends of 2014, so if you haven’t started searching for the one best suited to your company yet, you are wasting precious time.

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