A New SEO Killer In Town?

Whenever Google makes a change, many in the periphery of the SEO industry start quaking and exclaiming, “The sky is falling! The sky is falling!” SEO depends on solid, quality content; this does not change, no matter what Google does or does not do with its algorithm and products. That being said, many think the sky is, indeed, falling once again as Google moves to automatically enable encrypted browsing for those logged into their Google accounts. What will the impact be on SEOs?

SEO depends on analytics gathered from the billions of searches that are conducted each day for important keyword data. Google writes in its official blog, “As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users.” These users will be redirected to https://www.google.com – the “s” is the important part there because it indicates the search is encrypted.

For people who are worried about privacy issues, this is welcome news because it will keep marketers from gleaning information from their movements. Right? Not quite. According to ZD Net’s Stephen Chapman, “all encrypted search query data will still go to Google Adwords advertisers.”

The Telegraph’s Rob Jackson writes, “The move has dealt a blow to SEO, which makes Google new money, and given a boost to Adwords marketing, from which it receives over 90 percent of its revenues. The industry is aghast.”

While the industry may be aghast, many do not think this is the SEO killer that seems to always be just around the next corner. Search is becoming more personalized, and this has led SEO to adapt new strategies. While the lack of keyword data for non-Adwords users is expected to have an impact, it is not expected to be catastrophic because the industry, as a whole, is tremendously flexible.

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