Mobile Conversion Obstacles

Site owners have been moving to mobile access in droves, and with good reason. Statistically speaking, mobile viewers are the only significant part of the population, and leaving them out of the equation just isn’t a good idea these days. Going mobile, though, isn’t just a matter of clicking here and there. It takes some real work to convert your site to a mobile friendly browsing popularity machine, and there’s a good chance you’re going to encounter a few obstacles along the way.

One of the biggest mobile conversion obstacles you may come across is screens size factor. Keep in mind that mobile design no longer just means a tiny smartphone screen instead, your site must respond to those looking at it on a smartphone, those looking at it on a tablet, and those who view it on a tablet in landscape mode. Ensuring it looks great no matter what the screen size is an absolute must.

Your images are another huge conversion obstacle. Images are supposed to automatically resize, but that doesn’t always work well. An image that looks great on a 24 inch screen doesn’t always look fantastic on that same 4 inch smartphone. What’s more, though, is that those images can affect your load times across various devices. The smaller resolution images load faster and look good on small screens, but on the larger display, it may look ineffective.

One other note you may want to make before you start converting is that simply testing isn’t enough with mobile conversion. You have to test in different browsers, across different platforms, and even across real world devices. There are no shortcuts when it comes to looking at how things might work out on a customer’s device.

As you move toward mobile, your best bet is always to go mobile first, designing for those smaller screens before you think about anything else. Mobile is essential, but don’t expect it to be trouble-free.

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