Minify HTML for Faster Websites

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Quality content is the single most important factor in your search rankings, but a host of other aspects of web design, development, and performance play into how you appear in the SERPS. Speed is one of them, and it is critical because it so heavily impacts the user experience. One technique you can use is minifying HTML. This allows you to speed up your load times, reduce page size, and reduce network delays.

What does it mean to “minify” HTML? It basically removes whitespace, comments, and other non-essential elements. At the same time, it does not interfere with the content structure. The result is cleaner, speedier sites. The BBC, for instance, has a hefty site of 77,054 bytes. When it is minified, though, it drops 55,324 bytes, a 28.2 percent reduction. For a site that is so heavy on content and media, this is a tremendous difference.

There are several great online tools that you can use to minify your HTML. (Note: It is important to also minify CSS and JavaScript as well. Why not drop as much weight as possible?)

These minifiers offer a quick and easy solution to minifying your HTML code. When you can compress and cut out the excess weight, you can offer a lean, mean site for Google to index and for visitors to enjoy.

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