Local SEO: Can Customers Find You?

SEOFoot traffic and paper directories just don’t cut it anymore.  A confluence of events – from the meteoric rise of mobile to the emphasis in many communities on supporting local establishments – means that local businesses need to create a lively, optimised online presence to engage their customers. Over 46 per cent of shoppers use their mobile devices to research local products and services. Will they find you? Here are a few targeted tips for being on top of the local game.

  • Set up your Google Places space. Run, don’t walk. You can control the information you provide to Google, and to your audience. Use this opportunity to disseminate the essentials: hours, contact information, images, and a keyword-optimised description. After you fill this out, all you have to do is verify your account via phone or mail. Bing and Yahoo also have “Local” services for businesses, so if you want to target these engines as well, follow their specific procedures to get your account set up.
  • Get social with Google+ Local. Here, you can connect with your customers and others related to your specific industry using Google+ circles. You can control the information and the “story” your business tells.
  • Use a real address and phone number. People who search for local products and services want a “real” address, not a virtual one. Not only does it tell them where to go if they want to visit the brick-and-mortar location, but it lends your business greater credibility. Same goes with the telephone number. Adding a map is another nice touch that will help visitors feel more comfortable visiting either in person or onine.
  • Encourage customers to leave reviews and ratings. These are terrific for boosting your online authority and profile. Make it easy and convenient for them. Try printing a link to a review site on a receipt or adding one to an email communication to solicit feedback. If you should get some negative comments, address them immediately! Stay respectful, positive, and helpful – remember, these things can go viral.
  • Make sure your site is mobile-ready. While people do search for local businesses from home, it’s a mobile world. Is your site optimised for smartphones and tablets? If not, work on creating a responsive website or creating a separate mobile experience.
  • Don’t forget SEO. Keywords, site speed, metadata – all critical in local search campaigns.

Customers are out there, searching for quality local businesses. Make sure they find you by implementing these SEO strategies.

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