Are you a professional? An expert in your field? An authority in your niche? Then, if you’re not on LinkedIn, stop reading, and go sign up! You must be there. With 238 million users – serious users who don’t deal in fluff and memes but in professional discussions and networking – you have the opportunity to reach out, influence, expand your career, and enhance your business/website. So how do you leverage it?
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Some helpful tips to get you started:
- Complete your company profile. This is your chance to tell visitors and searchers about yoru company – products, services, opportunities, etc. To add a Company Page, you need to own a personal profile with your real name. Add a description, video, and other content that describes your business, your offerings, and your people. LinkedIn offers some useful instructions to help you set up your page.
- Be a groupie. Joining groups helps you connect with like-minded people in your industry or related industries. It’s also a method by which you can establish your authority. Participate in a community by offering valuable information, advice, or questions –and go one step further: start your own group. Own a group, and lead people. Encourage them, and at the same time, use this platform to grow.
- Publish. LinkedIn offers its Influencer program to help users publish content and build their brands. It is essentially a blogging program. Once only open by invitation, now anyone can be an Influencer. Try it for increased traffic, more visibility on your profile, and even a higher conversion rate. And remember to publish fresh content regularly and frequently. Your readers and Google will love it.
- Ask for recommendations. It can be difficult, but if you have a successful customer experience or a positive relationship with a colleague, request that they recommend you for a specific skill. Loyal customers are a great source of recommendations, so do ask. When do you not ask? When it might turnoff new or potential customers.
LinkedIn is a must for professionals and for brands today. Get in the game!