Is Google Music on the Horizon?

Apple’s iTunes owns 80 percent of the digital music market share, and a whopping 27 percent share of the entire US music market. Rival Google may be the undisputed leader in search, but Apple is clearly the dominate force in music downloads. Because of the intense competition between these two tech titans, there has been speculation that Google would join the music fray with its own service ever since Apple launched iTunes. Is rumor moving closer to truth now?

Motorola is soon to release its Xoom tablet and will run on the Android platform. Chief executive of Motorola Mobility, Sanjay Jha, said, “If you look at Google Mobile services [via Android] today, there’s a video service, there’s a music service – that is, there will be a music service.” Whether a slip of the tongue, a mistake, or an announcement, Jha sent speculation into overtime, with many experts believing Google music is very much on the horizon.

Again, while this is just speculation, many expect that Google would offer a digital music locker-type program in which music is stored in the cloud, rather than on your hard drive or device. This way, it can be streamed or downloaded to any compatible, connected device. It is also expected that Google will run an entirely online program, in contrast to iTunes, which is a separate software program.

Other rumors point to the following features:

·         Ability to store music locally or in the cloud.

·         Online storage may require a subscription fee. Billboard expects this to be around $25 a year.

·         Wireless synching of new songs to Android phones.

Apple isn’t necessarily worried yet, but there are more rumors that the Cupertino company is vamping up its music service and adding cloud-based storage.

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