Insight Into A Search Engineer’s Mind

Search marketers are mostly used to seeing things from a single perspective, that of a search marketer. The more experienced marketers have learnt to look at things from the perspective of their end users as well. Some of the most skilful marketers know that it’s also important to step back once in a while and try to think like a search engine engineer.

By trying to adopt the mindset of a search engineer we can gain a unique insight into the world of search engine marketing. To accomplish that, let’s try and look closely at the way search engines work, consider their goals and see how those goals mould their interaction with the webmaster and SEO community. 

What a Search Engine basically has to do

 As search engine engineers, our utmost objective is to design a search engine which would generate the most relevant results to searchers. In order to attain our objective we need to create a comprehensive spam-free index along with a powerful ranking algorithm, able to evaluate the website relevance in relation to searchers’ queries. 

Our index is created through the following four steps:

1.        Crawling the entire Web.

2.        Analyzing the content of every page crawled.

3.        Building a connectivity map for the entire Web.

4.        Processing the collected data so we can respond to random user queries with the best results in less than 1 second.

Why Quality is so important for a Search Engine

Search engine companies make their best money for the most part by selling ads within their search engines. So it’s quite self-evident that search engine companies should be interested in searchers using their search engine to search. The matter of vital importance for all search engineers is to provide the best results to users in order to have them resorting to their search engine services over and over again. Only this way a search engine company will be able to make money by selling ads.

Providing the best search results requires a great deal of disambiguation of user queries. By this we mean that the query itself does not necessarily provide enough information for a search engine to understand what the user is looking for. To solve this problem most search engines offer varied answers in the top 10 results, thus making the user able to pick the answer they really want in the top few results.

Search engines use inbound links as a major factor of evaluating how to rank sites in response to a particular search query. While there are hundreds of other factors, you can simplify things and say that the page with the best mix of relevant links wins. However, this concept is heavily dependent on the person providing the link doing so because they really like the quality of the content that they are linking to. The value of the algorithm for ranking content is fundamentally based on observations about natural behaviour of Webmasters in a world with no search engines.

So if you start to buy links you make it impossible for a search engine to evaluate their real merit. This explains the stance search engine companies take against link purchasing and the corresponding debate they have with link-buying webmasters.

Search engineers are doing their best to make it difficult for webmasters to understand the nature of the algorithms used. A little bit of fear, uncertainty and doubt improves overall quality of their services. For example, you will never find information that clearly defines how search engines identify a paid link.

No doubt when search engines roll over, there may be lots of casualties and you should seek to protect yourself from becoming one, too. Get the hang of the way search engines operate and use this knowledge to judge new search engine marketing strategies. Having a piece of a search engineer’s mindset can help you determine whether or not that new idea is worth trying.

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