Google’s New Meta Tags to Let You “Give Credit Where Credit is Due”

Considering the amount of textual content published online every year, it’s quite understandable why Google had to come up with “credit tags” – two new meta tags that will help Google identify the

 original sources of online content. These Source Attribution Meta Tags are called syndication-source and original-source, and here’s how web publishers may use them.


This tag allows websites, that syndicate their content to others, to let Google know that theirs is the one that should be included in Google News. The tag looks like this: <meta name=”syndication-source” content=””> So basically the tag indicates the location of the original story.


This tag should be used to specify the URL of “the first article to report a story.” Now Google encourages publishers to use this tag to give credit to the original source of a particular story. For example, BullseyeMedia could use the original-source tag for this article to show Google that this is the original version. Also, Google says you can specify a variety of original sources with a number of original-source tags, if you want to credit each one that you’ve used for your article.

The tag looks like this: meta name=”original-source” content=”http://www.”

“In both cases, it’s perfectly valid for a metatag to point to the current page URL. It’s also fine for there to be multiple original-source metatags on one page, to indicate a variety of original reporting leading up to the current article. If you’re not sure of the exact URL to provide in either case, just use the domain of the site that should be credited. We recognize that this can sometimes be tough to determine. But the intent of this tag is to reward hard work and journalistic enterprise,” Google noted.

Right now people using blogging software won’t be able to implement these tags on their sites before someone releases a WordPress plugin to help add the tags. Anyway, Google doesn’t say they’re using the tags for ranking at the moment, only that they will if they prove useful.

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