Google to Acquire Slide, the World’s Largest Social Entertainment Company

As it’s allegedly gathering recourses to break into the world of social media, Google has reportedly bought online entertainment company Slide. The price tag Google must have already paid ranges from 

$182 million, according to TechCrunch, to $228 million, asserted by The New York Times, citing unnamed sources.

As was previously reported, Google recently purchased Zynga, the social gaming company, to create a corner stone of Google Games, which may launch later this year.

And now Slide, a media company that develops games, widgets, and applications, designed to be used on literally every social-networking site you can think of, even Friendster. Remember SuperPoke Pets, Top Fish, SPP Range and SuperPocus Academy of Magic – all of them are Slide’s creations. Many of us saw that Google was building a gaming service, but the Slide acquisition indicates that Google is interested in a lot more than just games. Although it does not necessarily confirm the existence of Google Me, it does show that Google certainly wants to be more involved in social media.

Google is also acquiring Slide’s staff, including the company’s founder Max Levchin. According to their web site, the company’s goal is to grow communities that will allow virtual goods to be created and distributed. One can also find forecasts there, anticipating the market for virtual goods to reach $1.6 billion in the US this year.

There is no telling so far whether Mr. Levchin will be joining the search giant or what his continuing role will be. A co-founder of PayPal, Mr. Levchin has said on numerous occasions that he hoped Slide would become bigger than PayPal, which eBay purchased in 2002 for $1.5 billion.

Google’s engineering director, David Glazer, said, “For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them. Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web. ”

Indeed, if there is a thing Slide engineers understand, it is social media. It will be exciting to see what types of applications they can create now that they are powered by Google.

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