Google SEO Starter Guide Updated

Every month or so, a change occurs that will be the “SEO killer.” Whether it was Wiki search in 2008 or Google Instant in 2010, there is always a death knell ringing for search engine optimisation, 

at least among those who don’t really understand what SEO is and what SEO can do. Lately, buzz has centered on Google Instant. Because the search engine predicts your query and shows results as you are typing, many feared that their targeted keywords would be useless and they would have to optimise for partial words. This is not the case as the whole search term is taken into consideration by Google, not just the portion actually typed by the searcher. To dispel the belief that SEO was on its deathbed, Google has updated its SEO Starter Guide.

The SEO Starter Guide itself is nothing ground-breaking; it makes news only as a contradiction of all the Google Instant as SEO killer talk. The updated has added a section on the importance of optimising for mobile phones. Other sections include content, “off-page” SEO techniques, improving site structure, and more basics. Google acknowledges that they are not reinventing the wheel:

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.”

Google cautions that site visitors remain the most important factor in SEO; providing them with useful, valuable, and rich content is essential. Google Instant is no SEO killer.  In fact, the speed and convenience only emphasise the need for sites to keep up with trends and to update their own optimised content regularly.

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