Google Reportedly Reigns Supreme in All but Five Countries

Global leader in measuring the digital world, comScore, has released its monthly analysis of the US search market. According to it, Google as usual took a bigger share of the US search-engine marker, whilst Yahoo! was losing ground. With 66.2% market share in November, Google increased its share by 0.4% in December, rising up to 66.6% in total. Microsoft’s Bing managed to gain 0.2% market share growing to 12% from 11.8%. Yahoo!, however, dropped to 16 % from 16.4 %.

comScore Explicit Core Search Share Report*
December 2010 vs. November 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Nov-10 Dec-10 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.2% 66.6% 0.4
Yahoo! Sites 16.4% 16.0% -0.4
Microsoft Sites 11.8% 12.0% 0.2
Ask Network 3.6% 3.5% -0.1
AOL LLC Network 2.0% 1.9% -0.1

According to another web measurement service, Toplist, Google has just become the most popular search engine in the Czech Republic, beating Czech Internet search engine Seznam by over 2 percent. The Czech Republic was one of the six countries where Google wasn’t the number one search engine. Now according to Toplist, at the start of the year Google grabbed 50.66% of the market with Seznam following in second place at 48.63 %. If these data are to be relied upon, there are only five countries left where Google does not reign supreme: Russia (Yandex), Japan (Yahoo!), China (Baidu), Taiwan (Yahoo!), South Korea (Naver).

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