Google Remains the Powerhouse of the Search Engine Industry

The Yahoo/Bing search alliance has not been able to make any gains on Google in September. In fact, Google, is still rocking the charts as the top U.S. search destination. According to the latest 

report from Experian Hitwise, a leading global information services company, Google got 72.15% of all U.S. searches in September, gaining 1 percent over the previous month, and with Bing and Yahoo! losing a little bit of ground compared to August.

Specifically, Bing powered search received 23.64 % of searches for the month, and Yahoo! Search received 13.54 %. OK, so Bing-powered results are still no match for, such search engine powerhouse as Google, whose 72.15% estimated market share is the second-highest Hitwise has ever reported for Google (behind 72.17% in May of this year). Bing’s 10.1% market share is the first time Hitwise has ever reported Bing passing the 10% mark.


Percentage of U.S. searches among leading search engine providers
Domain Aug-10 Sep-10 Month-over-month percentage change 71.59% 72.15% 1%
Bing powered search 24.15% 23.64% -2% 14.28% 13.54% -5%* 9.87% 10.10% 2% 2.28% 2.37% 4%
Note: Data is based on four-week rolling periods (ending Sept. 25, 2010, and Oct. 2, 2010) from the Experian Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*This includes executed searches on but does not include searches on
Source: Experian Hitwise


Summing up, we want to point out that search engines continue to be the primary way that Internet users navigate to key industry categories. Compared to August 2010, in September 2010 Shopping and Social Networking categories showed double-digit increases in their share of traffic, coming directly from search engines.

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