Google Product Search Helps with Local Holiday Shopping

The holiday season is crucial for businesses, large and small. Vendors like Amazon begin advertising sales and deals well before Thanksgiving, and the “Christmas creep” extends to small retailers who 

want to get their piece of the holiday pie. Google Product Search, which was just released in Beta, is designed to help consumers find deals on products online as well as in stock at stores nearby. This allows consumers to take advantage of excellent prices, whether they are offered virtually or at physical vendors.

When a consumer uses Google Products Search, they can opt to search “nearby stores,” which is an option located on the left side of the page. From there, they can get a sense of what the local stores have and where best to buy it. This benefits consumers by saving them time checking availability and prices, and it benefits local businesses as well; it benefits merchandise by helping drive free traffic.

Consumers can also narrow their searches by shipping deals, price, new items, and more. More than 70 retailers are participating in the local product search programme, including giants Office Depot and Williams-Sonoma. Senior vice president of ecommerce marketing and analytics at Williams-Sonoma, John Kroyl, says, “Local availability provides exceptional, local-level product inventory data, store directions, and phone numbers. The key is providing our customers with options and Google local availability does exactly that.”

Google Product Search uses internet technology to help local retailers, making it a merrier Christmas for all.

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