Is Google Crawling And Indexing Your Site? Make Sure With These Tips

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It is so important to achieving greatness online, yet there are still millions of users who don’t understand what crawling and indexing mean.  Google crawlers, which are the pieces of code that make it possible for Google to explore your site, scour websites much like an average user would.  The crawlers explore all of the links and pages, bringing that information back to the Google servers.

Once the Google bot has crawled the site, the information enters the serves and is catalogued based on the content and its perceived worth.  This indexing places pages on a multitude of lists that can be referenced when an individual performs a related search.  There are a number of criteria by which a site might be indexed.

Create a Sitemap It is important to understand that Google is not perfect and will not immediately recognize all of the websites active on the Web.  The crawling process depends on the site being found.  Those that have already been crawled in the past, obviously, are known to the servers, but newer sites are found via sitemaps.  Of sitemaps, Google says:

“Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, an XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.”

If you want to know more about how to make a sitemap, visit Google’s instructional sitemap page.

There are very few that fully understand the alogrithms used by Google, which determine which sites are crawled and when that process will occur.  However, those coding sites do have some say over how Google processes the information contained within. There are special files called ‘robots.txt’ which site owners can use to provide clear cut instructions to the crawlers that access their webpages.

Acknowledge the Importance of Links While your site may be crawled, it is not going to earn any precedence, if there isn’t much chatter happening in regards to the contents contained on it.  That is to say that if no one is linking to your content, then Google is consider it of little worth and, if the site is indexed at all, it will be buried at the bottom of some long list, not likely to be seen by search users.

Recognize The Danger of a Slow Server If you notice that you aren’t making the Google ranks, it could also point to a problem with your server speed.  Google will limit its crawling expeditions if your server is slow because, in the company’s words, it doesn’t want to “use too much of your server’s resources”.

Know When it is Time to be Re-Indexed As part of the indexing system, Google saves cached versions of your website pages.  That version of the page will not change in Google’s system until the page is crawled again.  You can force Google to re-crawl and re-index your page when you create new content.  In order to do so, follow Google’s instructions on how to Submit URL to Index, found here.



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